How Does Guest Blogging help you Improve Traffic to your Site?
# It improves your authority
Your online presence needs to be well respected. By ‘your’ I mean your personal presence, as well as, that of your website. Both are not mutually exclusive. If your online reputation is not up to the mark, it is reflected in the unpopularity of your website. This is one of the reasons why you must undertake guest blogging. By writing a guest blog and posting it on a highly regarded website, what you are doing is improving your credibility amongst your target audience. You must pick a niche and keep writing about that particular niche. Over time, on the brunt of your write ups, you will be regarded as an authority on that niche. As you keep improving your reputation as a blogger, more and more readers will take time out to come to your website and know what it is all about. This will improve the website traffic by a long way.
# Quality Backlinks
The Penguin update has actually set the cat amongst the pigeons. In a nutshell, what Google wants to convey through this update is that its only the quality backlinks that matter. Nothing else does.
One of the better ways of getting such backlinks to your site is through guest blogging. Yes, a guest blog posted on a site that has good PR and readership is a great way of getting a quality link back to your site. Most webmasters, who accept guest posts allow you to either get a back link to your site from the author bio or from within the content itself. The more backlinks to your site from credible sources, the better your search engine rankings!
# Long Term Benefit
The great part about guest blogging is that even one guest post has an enduring kind of benefit. Remember, that a guest blogging site is getting updated regularly and therefore, the Googlebot is also crawling it regularly. This means your content keeps doing its job long after it has been posted on that site. This is the reason why guest blogging is turning into a highly preferred online marketing tool by SEO experts.
As you begin your innings as a guest blogger and start making contributions to sites/blogs on a regular basis, you will realize that there are many more ways in which a guest blog can improve traffic to your site. So, begin at the earliest.