or Search Engine Optimization is a vast topic. It helps increase the visibility of a website, helps rake in the business, turns traffic into leads and of course helps boost search engine rankings. However, with Google updates such as Google Panda and Google Penguin, SEO experts have to constantly rework their strategies in order to avoid being penalized by the search engine giant. In such a scenario, the only option left with them is to follow certain tips using which they’ll never go wrong in their SEO strategies. So what are these tips? Let’s find out by going through the pointers given below:
Unique content is the key: The first step to boost your search rankings is unique content. When the content posted by you on various article directories, shared on social media sites, displayed on your own website or submitted on guest blogging sites is well-written, relevant to your niche, informative and not sprinkled generously with keywords, then consider the battle half won. This is because such content is widely shared and it leads to excellent link-building.
Choosing the right keywords: While selecting keywords which you will be using in your content or for other SEO related activities, the safest bet is to conduct a thorough research about the keywords for your niche using certain tools that are easily available online. For instance, you can use ‘Google’s Keyword tool’ to get a list of the perfect keywords for your niche.
Use SEO friendly URLs: Creating SEO friendly URLs is another essential tip in this list. Here is a quick take on how you can create such URLs –
- Keep the URLs short and specific
- Use ‘dashes’ instead of ‘underscores’
- Avoid ‘case-sensitive’ confusions by using lower-case in the URLs
- Use spam detection tools available online to avoid creating spammy URLs
Speak the language of your target audience: Another way in which you can drive traffic to your website is by understanding what kind of content does your target audience want on your website. This is why you must clearly explain what are the products and services that you offer, place relevant and unique images (preferably not from stock photos) and this in turn will bring the crawlers to your site and boost your rankings.
Use fresh content frequently: This is a no-brainer. Fresh and updated content never fails to attract users to your website. Hence, always make it a point to use some or other new content on your site – be it a new image, a blog, an article, some news or anything and everything relevant to your site and for the purposes of grabbing attention. However, remember not to use text in images or text in Flash animations since crawlers skip these texts, so if you place an important keyword in the text, it will be skipped.
To sum it up
So, these were some of the common tips which you can use to improve the search engine rankings for your website. NO matter what updates Google brings to the forefront, these tips will always work and help you in your SEO strategy. Good Luck!