RSS versus Subscriptions
RSS is a thing of the past. Agreed, it is one of the most popular methods that allow readers to subscribe to various blogs and subsequently help in lead generation. But then, the scope of RSS feeds is limited to only the time where you post a new blog or publish a new article on your site. Subscriptions on the other hand lets you keep all your subscribers updated with the latest content and also allows you to send emails, allowing you to email them for the purpose of direct marketing. Social media sites allow you to compel your end-users to subscribe without seeming too desperate.
Create your digital footprint via social media
You can also create a page on Social media site – a ‘Profile page’ or a ‘Fan page’ about your website, your product or services and let users directly “subscribe” to your posts, “follow” you, “like” the page etc. This way you will be able to convey the latest updates about your product or services to the target audience. For example, if you are going to attend a mobile app developer summit, you can create an event page for the same and ask your users to meet you there. Another good example is – if you are a cosmetics brand, you can even launch your latest product live on these sites and generate curiosity among your targeted users.
Interact with your users directly
Social networking websites like – Twitter, Facebook and even LinkedIn allow you to connect and interact directly with your users. For example, you can invite your users to comment on certain topics, hold discussion threads, share interesting posts relevant to your site or do anything that will be interesting to your users and at the same time, keep your page content updated.
Promote the website without fuss
A social networking website is also the place where you can promote your website freely and as creatively as you want. All that you need to have is a strategy in place and the energy to pursue that strategy with unwavering determination. For example, you can post links to your latest blogs, post videos, encourage users to participate in contests, give away freebies, post about topics relevant to your niche, hold live interviews or do anything under the sun as long as you do not ‘SPAM’ people’s home pages or inboxes! All these steps will generate lead for you without sweat.
To sum it up
These are some of the best tips and tricks, which will convert traffic into lead for you. So, if you are a SEO professional, just take out some time to choose the best social media site through which you can generate maximum lead and then follow the above pointers. Easy!
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