Guest blogging is one of the best ways to promote your blog. Guest blogging helps you to build quality backlinks to your blog, which increases your page rank, your position in search results, and the traffic you receive each month. The bigger the blog, and the higher the Pagerank it has, the more benefit you will get from your guest post.
However, the bigger and more desirable the blog for your guest post, the harder it will be to have your post accepted, typically. After all, you and everyone else on the Internet will be trying to get your post accepted. Here are a few things you can do to make sure that your guest posts are accepted by any blog:
Personalize Your Query
So many bloggers receive spam asking them to guest post on their blog that they just start to ignore the queries. You can set yourself apart by writing a personalized query that shows you are writing to that particular blog owner -- not just sending out a template to a massive e-mail list. Find the blogger's name and address the e-mail specifically rather than writing "Dear Sir or Madam." Cite the blog by name and mention a few recent articles that you liked.
The key is to show that you have actually taken the time to browse the blog and to consider what kind of content the blog owner might need. Offering "free content" is not enough of an incentive. You have to show that you are paying attention and are interested in providing value for the blogger.
Be a Regular Reader
Another way to get a blogger's attention is to be a recognizable name. You can do this by being a regular reader of the blog. If you read regularly and comment, participate in discussions or interact on social media, the blogger is likely to recognize your name when you send over an e-mail -- and is much more likely to open your e-mail and consider what you have to say.
You don't have to be a loyal reader of every blog that you pitch. However, you should make an effort to "introduce" yourself a few weeks before you send in your guest post query by reading posts and making thoughtful commentary that contributes to the discussion.
Pitch an Appropriate Topic
Many guest bloggers want to pitch a topic that will reflect well on their own blog -- not necessarily bring value for the guest blog. For example, while writing a post about the best supplements for your love life might be great for your relationship blog, it won't do anything for a blog about technology. Make sure that you pitch an appropriate topic for the guest blog.
Also, be sure to browse the archives of the guest blog before you pitch. You want to make sure that not only does your post fit in with the subject and general tone of the blog, but also that it hasn't already been covered on the blog.
Write Great Content
No matter how great your query is, if you submit bad content, it will always get rejected. Your query is just a way to get you past the first step. Your content is what will get you accepted.
Make sure that you always write your best content when you submit your guest post. Not only will writing great content improve your odds of being accepted, but it will also help you to attract many new readers by showcasing the value that you have to offer on your own blog.
Guest posting is one of the best ways to promote your blog, but you have to make it through several hurdles before you can get your post accepted -- especially on the more prestigious and well-known blogs. These tips can really help you to get your guest post accepted on any blog.
What are your tips for successful guest posting? Share them in the comments!
"Carmen Brettel is a writer and manager for Studentgrants.org. In her spare time, Carmen enjoys gardening and volunteering at animal shelters."