6 Must Know: Secrets For Law Blog Success in 2014
With a wide variety of blogging tools available any savvy lawyers can launch a blog in a couple of minutes; but to succeed in blogging one needs a solid strategy. Here are some five useful tips to get you started at the right pace as we enter 2014.
1. Your blog needs to be specific
Blogs are like journals. They’re primarily meant to report on a singular theme. To be effective at positioning your blog as an authority resource, it needs to be very specific and consistent. If you choose for example to blog about medical malpractice and related topics, make sure to stick to that objective. Don’t meander to other strange topics as this will only serve to erode the audience’s confidence in you. The primary goal going forward is to position yourself as a reliable source of ideas in whichever area you choose.
2. Make blogging a part of your daily life
Commitment is an important virtue in blogging. Find time to post fresh articles on your blog. You may want to consider collaborating with other lawyers so the challenge of “not finding time to blog” does not hold you back. Alternatively you could develop a strict habit like you can start posting once on the same day every week. Remember, you don’t have to write lengthy articles. 300-500 articles would be OK provided they’re timely and easy to read.
3. Blog on relevant issues
Only write on topics that are relevant to your audience. Make sure that your blog posts address the needs of your readers for instance – answer their questions, clarify on some important issues etc. Remember, you’re writing for the audience (majority probably are laymen), not your fellow learned friends. It’s important to choose topics that you’re completely confident to deliver on – make sure to display the depth of your knowledge.
4. Add a personal touch to the blog
Only blog on topics that relate directly to your practice and that you’re interested in (genuinely). When writing your posts, add a personal touch that tells the reader a thing or two about your way of conduct in business environment. When necessary, don’t hesitate to give your two cents on trending topics that you’re well versed with. At the same time, be careful not to start offering legal advice that readers should actually be paying for. Let your readers know that you think and worry about the same problems they face and that you have ready solutions to help them out.
5. Market your blog
Simply posting articles on your blog will not bring you a thriving audience. You therefore need to actively publicize it using the latest methods. Start by inviting your customers and working colleagues to subscribe. Then include some links to your social media platforms such as Facebook, LinkedIn, Google+ and Twitter. Besides that, to get a competitive edge over your competitors, you can even share your content on smaller networks such as Tumblr, Quora and Empire Avenue. Use essential tools such as Google Analytics to audit the habits of your audience to tell where you’re missing opportunities to promote your blog.
You can also bring in more traffic to your blog by engaging in writing guest blog posts. The guest posts should include an inbound link leading back to your blog – this is the credit you get for your contribution. Likewise, you could have other bloggers post guest articles on your blog. You may also promote your blog through article directories such as ezine.com and articlebase.com.
Your blogging marketing should not stop with online marketing. You can get more readership by including your blog URL on your business cards.
If the busy schedule of your career is not allowing you enough time to blog, consider delegating some blogging activities to your staff. Note that you may however need to provide final approval on some activities such as posting new articles to maintain your integrity. If you learn some new blogging tips, consider sharing them with someone in your office so they can apply them on your behalf.
Blogging is a superb way to build credibility and to position yourself as a thought-leader in your industry. Setting up a successful law blog can be simple, but it does require some effort and dedication as well. The few tips we’ve shared with you above should help you get started on a high note.
“Billy Camryn is an online consultant at Laketahoedui-lawyer.com. He likes blogging about Legal issues, Business law, SEO and Internet Marketing Tips.”