Advantages and Disadvantages of Changing E-commerce Platforms
At some point every successful online retailer considers moving to a different e-commerce platform. The reasons vary and we will discuss them in details below, but before you make the decision, take some time to think about the benefits and risks of changing the platform to be better prepared for the transition.
# Why online retailers move to a different e-commerce platform?
The most common reason for starting fresh is the improvement of customer experience. It usually has a lot to do with the limitations of the previously used platform, for example hosted shopping carts are usually slower, offer fewer useful functionalities and less storage space, which prevent retailers from developing their online stores in ways they would like to do it. Another reason is the technological progress: older shopping carts do not adjust to the requirements of modern mobile platforms, which results in lower revenues from mobile transactions. The shortcomings of the platform can also be the reason why a retailer wants to try something new, for example integration with third party services and software can be difficult or ineffective in case of some of the hosted shopping carts. Finally, the costs of operating an online store are too high for some of the online retailers and they are willing to try less expensive shopping carts.
# The benefits of changing the e-commerce platform
By moving your online store to a different e-commerce platform you can significantly improve the performance of your website: decrease page load time, improve search engine optimization and enhance the look of your website on mobile devices. You can keep up with modern technologies and integrate the website with software used for content, order and customer management. All of that can lead to increased revenues and more opportunities to grow your business.
# The risks of changing e-commerce platform and how to avoid them
Moving an entire online store to a different platform is never easy. It will take a lot of time and if you have never done it before, you are at risk of putting your business on hold for a few days or even a few weeks. To avoid this problem, hire Magento developers, who have completed similar projects before and know the intricacies of different e-commerce platforms. New platform also means new functionalities and integrations, some of which might seem difficult to master. You might need to retrain your staff or gain new skills yourself to be able to manage all operations with ease. The biggest downside of changing the platform is the fact that most of your SEO links will not work, unless you stick to the same URL, which is not always possible. Before changing the platform, contact your SEO or Magento experts to ask about the effectiveness of your existing search engine optimization campaign for your new website and come up with a possible solution. To sum up, the benefits of changing the platform exceed the potential risks. If you approach the change with a concrete plan and let someone more experienced help you with the transition, you should be able to avoid the potential problems and enjoy the benefits of a new shopping cart.