Amazing Tools for Checking and Tracking SEO Performance
Everyone knows that SEO is important if you want people to notice your website. Whether you own a business or you run a blog and want to expand your audience, you need to optimize your site for search engines. You can learn to do it yourself or hire a professional service, either way can help you to improve your site’s performance. But how do you know that you’re doing everything or anything, right? Once you’ve set everything up, how do you track the performance of your site and make sure you’re doing the right things. It would also be nice to be able to check that the SEO firm you hired are doing what they said they would. There are plenty of tools for tracking keyword performance, backlinks and more. Using these tools you can check performance and work out where you can improve.
Ahrefs Site Explorer and Backlink Checker helps you to check backlinks and provides you with lots of data. You can look at anchor phrases and anchor terms. Plus, look at the data in different formats for a visual picture of your backlink performance. The Backlink Report tool gives you an even more in-depth look than the Site Explorer. The site also gives you a domain rank, telling you how popular it is. Ahrefs will also give you crawl reports, letting you see sites through the eyes of a search engine.
# Google Analytics
Whether you’re researching SEO yourself or are using SEO services by Alecan, Google Analytics is an excellent tool for insight into your SEO. The platform provides detailed statistics about visitors to your site. You can see how they got there, how long they stay and their behavior. You can adjust the statistics for any period that you want. You can look at your audience, traffic, content and conversions. The tools allow you to analyze keyword performance and tie in your analytics with Google AdWords.
# Google Webmaster Tools
Another Google tool Webmaster allows you to check the indexing status of your website. You can submit and check a sitemap and check the crawl rate of your site. The tools also let you get a list of internal, external and broken links and see the keywords people are using to access your site. You can see clicks and impressions for each separate keyword to help you decide which terms to target. The tool will also provide you with a list of crawl errors and allow you to see a page as Google sees it.
Mozbar is a Chrome and Firefox extension. It shows you standard metrics such as PageRank and Domain Authority and you can use it as a toolbar or an overlay. You can buy the paid version for more metrics, but the free version is also valuable for analyzing SEO performance. You can get some good insights into links with the Highlight Links tool, which highlights “dofollow” and “notfollow” links.
There are many more tools for checking SEO performance, including many that are free. Even if you use an SEO firm, you should try to understand what it is they’re doing for you.