In App Purchases Becoming a Lucrative Business Model for iPhone Developers
The idea behind in app purchase is pretty simple. Offer the iPhone app to the users without any charge, this means they can download the app free from the iTunes stores. After they have downloaded it, keep offering users certain extra features, or patches in the form of in app purchases. If the users like the app and want to see more of it or get access to some more of its functionalities, then they are perfectly willing to make the necessary investment.
The premise for in app purchases is based on the fact that users are going to have their doubts about paying money upfront for downloading a particular iPhone app. After all, they have no way of being sure that the app that they want to download can actually satisfy their need and requirement or not. Therefore, they prefer to download free apps, and then make in app purchases. For many users, this is one of the better ways of ensuring that they are able to make the right choices with respect to the app that they have downloaded onto their iPhone devices.
If you are an iPhone app developer and want to generate revenue through this particular business model, it must be remembered that there is a risk involved. What you are essentially doing is leveraging your expertise, skill sets and knowledge of your target users, to create an app that you think the users will like. There is a good chance that the user might not like your app at all and won’t make any in app purchase. So, you must have all the confidence in your app concept and believe that it will appeal to your target users.