The latest ICT Facts and Figures (2013) have revealed that there are 6.8 billion mobile-cellular subscriptions in the world. The mobile revolution is undoubtedly empowering people and the mobile applications being developed in the sphere of education, health, government, banking, environment and business has truly boosted our stride towards sustainable development.
WHAT ARE THE BENEFITS OF MOBILE APPLICATIONS FOR BUSINESSES?
Well, with the gradual depletion of sales of computers and the corresponding growth in the sale of smartphones and tablets; mobile application development has gained special status in various sectors, mainly business. Just for example, considering the statistics of 2012 alone where the smartphone sales hit 700 million units mark, it does make great business sense for enterprises to develop their own business app for enterprise solution.
Moreover, websites designed for the desktop do not align in a smartphone and thereby fail to provide the desired user experience, leaving a bunch of discontented customers. So, here you can have an advantage if you have a native app as this can do away with your current problem by enhancing your customer base and ensure better ROI (return on investment).
Here in this article we are making an endeavour to emphasize the importance of mobile apps for business:
# Helps Widen Customer base
Native applications of a business are especially beneficial when targeted at starters. Considering that people tend to use their smartphones quite often, it is safe to assume that they use their smartphones to browse the internet, stay connected with their friends and do almost everything sans using computers otherwise. So, it is a worthy idea to seriously consider mobile application development for business as it will help attract and generate a large customer base.
# Portability factor
Smartphones and tablets definitely score an edge over the desktops and laptops when it comes to the portability factor. Not only are they easy to be carried, but with apps installed in them they become a great resource for information anytime and anywhere even on the move. Thus helping you stay in touch with your customers and make your business more accessible.
# Create Awareness
Developing a mobile app for your business can garner exposure and create awareness for your business. Once your enterprise develops a mobile application that finds approval at the Apple App Store of Google Play Store, it is sure to be displayed for related search of applications, thus creating awareness amongst customers about your business and gain new customers.
# In-app purchases
As most of you are aware, free apps available for download at the app stores can be installed and work fine in various devices. However, the free apps come with limited features and once you start liking the app and get addicted to it, you are tempted to shell some money to access the premium features, which is just a touch away. So, isn’t it a great strategy for your business?
I’m sure you now have enough reasons to opt for mobile application development for your business as it is one of the best strategies to widen your customer base as well as attain measurable ROI.
“Hilary is a professional mobile app developer at VITEB with expertise in developing cutting-edge Custom Mobile app Development. She has developed several mobile apps customized as per client’s business requirements that have not only helped them widen their customer base but also attain measurable ROI for their business.”