Social media marketing is the new age tool used by various industries, organizations and firms to promote their brand, increase their business revenues, try out innovative ways to market, connect with existing customers and gain the attention of new customers. It is the fastest and the best platform to reach millions of users worldwide in just split seconds and this is one of the main factors that make it such a popular marketing tool for one and all.
Social media marketing is powered by various websites that allows users to connect, discover, share content with one another. Think of websites such as Facebook, Twitter, LinkedIn, Pinterest, Flickr, Google+ and you will get a fair idea of what I am taking about. Using these and numerous other websites, various businesses try to achieve their aim, which is to:
• Create brand awareness:
Creating brand awareness through innovative ways and means is a part and parcel of numerous firms nowadays by using their presence on social media sites. For instance, they create interesting videos that work as a sort of advertisement for their brands. The same goes for creating interesting graphic images and posting them on various websites and immediately getting a number of ‘hits’ in real-time.
• Enhance their brand image:
This is a continuation of the aforesaid point. Many leading firms use social media to enhance their brand image. Since they have already made their presence felt through various mediums, they want to explore this medium to enhance their brand and reach out to new customers.
• Boost their sales:
Social media marketing goes a long way to boost the sales of various businesses. Everything is in real-time in these social media sites and therefore, the effect of various marketing and promotional content is instant on the potential customers and also lures new customers to try out the brand.
• Customer support and generating feedback:
Various organizations and firms have their profiles and pages on social networking websites wherein their existing customers can lodge their complaints, give their feedback on certain product or brand. This allows them to provide instantaneous customer support and enhance their services. In a way, it allows them to show different prospects of their brand on various platforms using varied content.
• Build long term relationships with customers:
Social media marketing provides a great platform to connect and build long term relationships with both new and old customers. You can interact directly with them and make them take part in various activities like online polls and contests as a part of your marketing strategy. Also, you can distribute freebies to encourage them to participate more and share the content with people in their network.
• Cost-effective way of marketing:
Let us not forget that creating an account on various social media websites is free of cost and hence, promoting brands and creating awareness among billions of users is one of the most cost-effective ways to market any product or brand. You can go viral without paying a penny! Think about it.
These above points explain the power and the need of social media marketing. So, if you too are looking forward to promote your brand, there can be no other tool as powerful as this. Try using it and see the boost in your sales. Cheers!