earch Engine Optimization or SEO has been extremely important ever since we started depending on the internet for our various requirements. As more and more people have come to realize how important SEO can be in terms of business growth and audience reach, the role that search engine optimization has been playing has undergone massive changes.Earlier, it was all about the seller. The website owner was the primary concern. However, the present scenario entails a great shift in the behavior patterns of the search engines. They are now consumer centric and focus on bringing about a user friendly search.
Now, the attention has been dedicated to ensure that the user has complete ease while searching content on the internet. So, no matter what business you are into, you must ensure that your website caters to the requirements of your users.
# Being SEO friendly
A lot of people are still living under the misconception that for a site to be SEO friendly it has to be loaded with keywords. Now, you couldn’t be more mistaken. Search engines have undergone massive changes in terms of their search algorithms.You must be familiar with the Google Panda and the Google Penguin updates that absolutely forbid any malpractices with respect to keyword stuffing etc.
# Make your Content Relevant
Having used all these big words like search algorithms and changes in behavior etc., what is it that has really undergone change? Well nothing but the fact that content has become of utmost importance. What search engines are basically saying is that they don’t want to give their users something that they do not require. Relevance and usability are key now.
Only a few years ago, the invention of the laptop was considered the epitome of technological success. What we have today is a world that beats every technology. The latest rage in the tech town is the smart phone. The Smartphone is basically a handheld device that you can manage your entire world from. Starting from work to everyday life agenda’s, a Smartphone has got your back.You can do everything with your Smartphone that you can do with your laptop. This is the primary reason why a lot of people are shifting to mobiles. People prefer to be able to access the internet on the move. They no longer have to wait to reach home or office in order to complete tasks.
# Mobile SEO
Given the scenario which makes mobiles such an indispensible aspect of our lives, it becomes a natural priority to make sure that your website is optimized for mobile phones. What I mean is that you don’t want to lose out on a potential buyer, just because you could make your website available to him when he tried looking you up through his mobile phone.There are certain things that you must take care of if you want to ensure that your website is fit in terms of Mobile SEO. They are:
# Trust Local Listings
If you think that only the general and popular search engines are the ones to cater to, then you are in for a big mistake. People rely on local searches because, believe it or not, Proximity is a very pressing issue for people today.
If someone is looking for a florist or say a locksmith, he would much rather check the local searches than the standard, international searches. This is because he wants to avail those services then and there rather than having to traverse through the whole continent to do it.
# Stay away from mobile Specific sites
As convincing as it may seem but a recent study reveals that mobile surfing is much more functional and usable if you go for responsive web designing rather than creating sites that have been specifically designed for mobiles.I can’t tell you the real reason behind it, but I assume it is because responsive web designing responds to the various mobile platforms like Android, Blackberry iOS etc and present a view which is not only convenient but that which does not lose its effect.
# Pay attention to User Context
User Context is the latest baby of the search world. The underlying principal of user context is based on the location, device, and other factual traits of the user. These traits are used to determine the kind of searches a user will make and once he has made that search what will his tendency to buy be.This kind of a prediction can go a long way in helping business owners to pin point and target their exact specific niche user base. If you can achieve that selling and consecutively revenue generation will become much easier.
# Leave it to the Experts
The best way to handle Mobile SEO is to leave it to the expert. There are many companies offering Mobile SEO services. You can hire from them and achieve what is best for your business. However, before you plan on hiring a head for this, ensure that you have thoroughly examined the credibility and experience of your resource.Author Bio:
“Samuel Thomson is a Digital Marketing Manager of SEO Addiction
. He is very much expert in Paid Campaign Management, Mobile App Marketing
and Online Reputation Management. He is working with Professional Digital Marketing Agency of India.”