Undoubtedly, e-commerce fever is growing like a wild fire. The online sales figures are encouraging more and more businesses to jump into this new world of doing business.
[Image Source: http://intersog.com/blog/e-commerce-trends-2013/]
According to IBM, the first Quarter 2013 in-store sales has moved up by only 3,2%, while e-commerce sales has witness a significant growth of 20% in the same quarter. The rise of m-commerce is even bigger – it increased by 31% in Q1 of current year and reached the milestone of $8.75 billion.
Today, the consumers are more open to share their information, and the online retail businesses are pulling out all the stops to make the most of this data. Yes, the web based businesses are ready to make every single effort possible to bring traffic to their sites and make profits.
In this post, we will see the top 5 trends of ecommerce industry in 2013 and ways how you can make the most of them.
1. Time to go local – Big opportunities for start ups
Now, e-retailers will no more afraid of creating websites in many different languages. Yes, by going local, we are focusing on building a complete localized user experience for the targeted audience. If budget isn’t the constraint, in addition to the local language, you can embrace location-wise (mostly country wise) color preferences and traditional design visuals into your e-commerce site.
Localization is a way to personalization, which ultimately results in better user experience. But this isn’t all for localization! Ecommerce website developers come out with many complex algorithms for personalization as well localization and implement them in the simplest way possible.
2. Mobile Commerce is the latest buzzword
E-commerce businesses have understood the significance of in-depth mobile integration in bringing more sales. And perhaps this is the reason, responsive design was all over the web in 2012 and it is still in the spotlight in 2013. Currently, the largest share of e-commerce sales goes to those made by the PCs. But in coming years, more and more users will use mobile devices to shop online. If you want to be a pioneer in your niche and earn the early bird advantage, or if your competitors have already resorted to the world of m-commerce, it’s high time for you to hire a good Ecommerce website designers for mobile optimize your site.
3. Improved Online Security – Easier Payment Gateway
The users will continue switching to the online payment options like PayPal, Credit Card and Debit Card payments. Online businesses are more focusing on the security of their e-commerce portals and adapting ways to provide their valued customers with more secure payment gateway. If your site doesn’t integrate safe online payment option, it’s high time you add it to your site!
4. Images Replaced by Interactive Product Displays
If you are a product based businesses, incorporating images to help users choose the right product isn’t enough. Demo videos of products have become more popular way of product display these days. You can also make your video go viral on social media and get a significant boost in your site’s traffic.
5. Content is King – It is still true!
Yes, content is still dominating the world of web based businesses. Create short, simple, original and to-the-point content to publish on your e-commerce site.
These e-commerce trends have brought win-win scenarios for both the online businesses and their consumers!
“With over 7 years of experience as an Ecommerce website design & development in Denver, Karen has in-depth knowledge about the latest trends, tools, and technology of e-commerce industry.”