How To Start A Blog Business
In case you are wondering how a blog earns money, let me tell you that more often than not, it earns money through advertisements. If your blog is popular, then various companies and organizations will vie for advertising space on your blog. This is because a popular blog gets more traffic, which helps them increase their profits, which they share with you. This is why, you need to first focus on getting your blog immensely popular amongst readers.
Another way your blog will help you rake in money is by selling your services or products using the blog. This strategy can be exemplified by IT companies, who pay bloggers and SEO teams to create high quality blogs and target keywords to bring in more traffic to their company blogs and convert readers into consumers.
Hence, if you too are shilly-shallying about starting a blog to earn some money, here are some pointers, which will get you started. Take a look:
# Open a blog account:
There are numerous blogging services, which you can opt for like WordPress, Posterous and Blogger. Different services have different features and functionalities and hence, before taking your pick, you must find out what all options you have and which one will suit the sort of blog you are about to begin. This takes us to the next point, which is choosing a niche.
# Choose a niche:
When you choose a niche or a particular area of expertise, make sure that you have a good command over the subjects you write on. For instance, if you are going to start a blog on Mobile applications, then you need to have a thorough knowledge of different mobile operating systems, upcoming news, events and various other related details. This will establish you as an expert writer in the long run and someday in the near future, you can even convert it into a guest blogging website and have other writers providing you various posts.
# Know your target audience:
No business can function well without knowing target audience. Hence, it is essential that you find out who your target audience is and then accordingly do research and write on topics, which will make them come to your website. Remember, more the traffic to your site, more will be your profits.
# Do some SEO work:
Yes, I know that no one can become a Search Engine Optimizer in a few days. But what you can do is to learn some basics such as finding out various long tail keywords and incorporate them in the blog. Also, don’t forget to post high quality, unique articles, which will also benefit your blog (ranking wise) on search engines. There are numerous websites, blogs and resources online, which will help you brush up your knowledge regarding SEO fundamentals.
# Give apt headings:
After you have a blog website, the next step is to give it a catchy, creative title as this will attract readers’ attention immediately. The same goes for the headings in all your blog topics. Also, you need to be careful while categorizing your posts. This is again where your SEO skills will come handy along with the information regarding your target audience and their preferences.
# Interact with others:
Give importance to each and every comment made on your blogging site and participate in commenting on other blogs relevant to your niche. This is a good exercise to drive more traffic to your blog.
Also Read: Top 10 Best Android Mobile Apps for Bloggers
These are some pointers, which will help you get started on your blogging business. Follow these and regularly keep writing relevant and high quality write-ups for the same. I do hope that you find these immensely helpful. Good luck with your blog business!
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