How Web Design Can Help With SEO
# Clear, pure HTML
# Simple page URLs
You should try to keep the URLs of your web pages as simply as possible. Try not to have them overly complicated with lots of underscores or ampersands. The key words from your page title can be used in the URL, but don’t shove every key word under the sun in a URL. One big thing to avoid is using a simple numbering system – page 1, page 2 and page 3 are of no use to Google or a customer, whereas index.html, prices.html and faqs.html are much nicer to read.
# Lock out web pages that you don’t want search engines to index
Unless you indicate that they should not, search engines will index your entire web site. This means that even pages such as your checkout page will be indexed, which is not what you want – nobody is going to want to click straight through to your checkout page from Google. If you have pages that are duplicates of each other (such as your category pages) then you should remove these from the search engine’s view. There are HTML codes that will stop pages being indexed, and if you neglect to remove them you might find your search engine ranking damaged.
# Only use HTML in the page itself
# Don’t neglect Meta tags
If you think that backlinks are all you need when it comes to SEO, you’re wrong. Meta tags are extremely important and neglect them as your peril. They can contain descriptions and key words which search engines use to list your website on relevant search engine results pages. Without them you’ll find yourself stuck at the bottom of the pile.
# Keep W3C standards in mind
Think of the W3C website as the internet police. Without them, web pages would crash and not function across all browsers. You should make sure that all code used meets their standards so that Google and other search engines will rank you accordingly.
# Include ALT sections to your image tags
Whenever you show images on your web page make sure that you have ALT text to describe what the image is. This is because even if the image doesn’t load (if, for example, your image server is down) users will still see the ALT text instead of the image. Search engines will look at this ALT text and use that to decide how relevant a page is to a web search, as they can’t identify what the image itself is of.
# Make sure your pages can be easily updated
A web designer should always leave space for additional sections to be added to a web page. This way search engines know that a page is active and will be updated regularly. There should be a clear indication on the page stating when it was last updated also, with a time and date stamp.
# Don’t rely on a search bar
# Headers are still important
Even though there are lots of fancy web designs that we have access to nowadays, you shouldn’t forget to use your tags. These tags will show the search engine the main message of a page, helping to determine which results pages you are listed on. They might not look pretty in their standard form, but you can alter them with CSS to madeske them more appealing to the eye.
“This post is written by Kate Funk. She is a professional blogger and writer at Rushtutor. She coaches individuals in SEO and business networking skills.”
Image Credit: http://commons.wikimedia.org/wiki/File:Seo-blocks.gif