10 Web Design Tips To Improve Your SEO
1 – Correct spelling on every part of your website
This is not just for the content of the page; it is everything, including design elements. Having links that misspell restaurant or another important word more than once is going to damage the SEO of the website, Correct spelling and grammatical content is a very important factor, not as a SEO technique for positioning, but as an index of quality of the content of the web page. Your page cannot have an authority page if it has poor grammar and spelling. The Google admins are also not above knocking down your search engine results page ranking down as a punishment.
2 – Clean HTML code
This is a key factor in SEO optimization of your web page. And, you need to clean up the code of the entire site. Reduce, for example, parts of redundant code and delete unclosed tags.
3 – Amount of text indexed by the crawler
Write web pages with text that is longer rather than shorter, but also whilst maintaining high quality content. Do not add flimsy, weak or poorly written content. There is no set ideal limit for maximum and minimum amount, but be wary that sometimes add too little content is not a good thing.
4 – Your URL is too long
Avoid long URLs. Do not exceed the third level URLS if you can help it. This means having more than three slashes after the “.com” bit. Your URL may be too long if you also make your categories too long winded and wordy, as this adds to the size of the sub-category web page URL. Having keywords in your URL is good; just try to make sure your URL is not too long.
5 – Using frames
In addition to being an obsolete technology, frames cause problems to the site’s ranking in the search engine results page. There are plenty of other legitimate CSS and HTML ways of formatting your pages without resorting to frames. Keep up to date with the most current and recent design standards to be sure you are not using old and outdate web design methods.
6 – Weight of your web page
If, it is more than 100 KB then, it may start to become too heavy to download quickly, which is a bad thing as it slows your SEO down. Many spider stop reading the web page when the amount of bytes reaches a given value. No one is willing to wait more than 5-10 seconds to display a web page, so if your page takes longer then it is taking too long and may be too heavy.
7 – Using Flash
Web sites created in Flash are not search engine friendly. The search engines are not able to read them very well. You can make them if you like, but you have to understand that it will never be as search engine friendly as a HTML website. Flash is becoming more SE friendly, but it is unlikely to ever be as search engine friendly as plain old HTML.
9 – Do not use tables for the website layout
Nested tables increase the weight of the web page and are harder for search engine crawlers/spiders to read. For the layout of your site you should use DIV and CSS. Learn the newest CSS3 standard and classes to make designing your website a little easier.
10 – Your sitemap
Create one and put it somewhere sensible on your website, but remember to do it at the end. Do it at the end so you can take stock of every page you have written and add it into the sitemap. At this stage it is also a good idea to run a broken link check too to see if you have connected your website up correctly.
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