As mobile apps become faster, more sophisticated and easier to use, they’re impacting business and customer interactions like never before. The services that a few short years ago could only be done by phone, snail mail, or a computer can now be handled effortlessly by any mobile device, no matter where a client happens to be.
This opens the door to a myriad of new opportunities for companies to connect with clients and solidify their brand loyalty.
An Essential Tool
Although demographics vary, today’s consumers are not always found at brick and mortar stores. People lead very busy lives juggling work, school, children, and hobbies which can leave little time to even think about getting to a store.
The ability to browse and buy with a mobile app allows customers to get what they want, whenever they want it, no matter where they are. Clients in the 21st Century also expect to easily pay bills, set up services and connect with customer support via their mobile apps, and these services keep them coming back again and again.
When designing mobile apps for customers, it’s important to be platform neutral so that customers will have a great experience no matter what mobile device they own.
Mobile Survey Apps
Mobile purchasing is not the only possible way to connect with customers.
Anyone who has ever answered the phone to be greeted with a survey request knows that this is not always the best way to gather information. Phone surveys can also be a huge drain on a company’s budget, leaving small businesses or start-ups in particular with no way to learn customer preferences.
Mobile survey apps can effectively survey customers and learn what they like and dislike about a company’s products and services. They can be offered to the customer at any time via email or text, eliminating the interruptions that generate negative feelings or inaccurate information. The better the input, the better a corporation can make improvements that build customer bonds.
These apps are incredibly inexpensive to tweak based on market trends and often can be monitored in real time. They offer in-depth data analysis which saves the cost of paying a human to crunch numbers and allow companies to include videos, photos or other media that can entice the customer to complete the survey quickly and accurately.
As developers create more intuitive mobile apps, various industries are beginning to fine-tune them for their specific customers. For example, financial advisors are looking to integrate mobile applications into their services, allowing clients to review portfolios and consult with their advisor on a moment’s notice.
Other industries will likely follow suit when they see the innumerable ways that mobile apps can create the great customer interactions which lead to a positive bottom line.
“Sakshi Sharma is working as mobility strategist at SDI and author of this article. She loves blogging and has vast knowledge on Mobile & Web app development. For more details Please Visit www.softwaredevelopersindia.com or Follow us on Google Plus to learn more!”