Simple Technical Tips for Non-Technical People to Use Google Analytics
It’s very similar with websites. Once you have your website up and running, you want to know whether it is performing the function it was set up for. Without some kind of feedback you will not know this. If you don’t know how well your website is performing you will not know whether anything needs changing.
This is where Google Analytics comes in. This service from Google provides you with statistical data about your website in terms of the volume of traffic visiting your site, the sources from which that traffic came and conversion rates and sales. This is very valuable for marketers. The service is free; there is, however, a premium service for which there is a fee.
How to Begin
The first step is to set up your account. This is straightforward. You need to place a code on your website. Simply set up a profile on your site and follow the guidelines.
Once you are up and running with Google Analytics click on ‘view report’ and the following metrics will be available to you;
You will have a number of measures for the visitors to your website. You can determine where the visitors are located, how often they have visited your website, how they reached your site and even the language they speak.
A very useful piece of information is that which tells you from which websites your visitors have come from. You can thus see which websites link to your pages and what keywords people are using to reach your site.
Your website will consist of a number of pages. Google Analytics will give you information about which pages your visitors land on, which other pages they go to and consequently which pages are the ones that are the most popular.
The goals tab in Google Analytics will allow you to find data about how often visitors have downloaded information from your site or made purchases. There is also an ecommerce tabs that will give greater information about transactions on your site, if relevant.
The dashboard gives you an easily digestible summary of your data. You can customise the dashboard to suit your purposes. You can add and delete reports to and from your dashboard
This is a very useful report. It allows you to discover how visitors are finding your site. Google Analytics tracks all keywords used by visitors to your site. You can also view all long tail keywords that have been used to get visitors to your web pages.
Google Analytics provides you with an overview report and a detailed report. (For the detailed report, look for the ‘search’ tab.) This detailed report, or sub report, will tell you which pages on your site visitors land on and which search engine they have used to locate your website. The report will give you a breakdown of traffic that has come though Google AdWords (if you have used this facility) and that which is organic traffic.
Google Analytics has a default date range that may not be the time frame within which you want to view information. The default date range covers one month ending on the day prior to the day you are viewing. Thus if you are viewing data on November 28 you will be viewing data covering a time period starting on 27 October and finishing on 27 November.
You can view data for any period of time that you want. Thus, you can adjust it to view daily data, weekly data or quarterly data. You can also compare data from two different periods. Look for the comparison tab. You can for example, compare last month’s data with this month’s data.
Google Analytics is a very powerful tool that can provide you with feedback that is essential for assessing the performance of your website.