Android or iOS? What OS to Use for Your Business App
A business mobile app becomes a necessity to every business nowadays due to an extensive use of smartphones and tablets. Business mobile apps help to support the business web presence. A more convenient and interactive way of making business through mobile apps also helps to communicate better and strengthen the relationship between the business and its customers.
However, there is a suitable mobile platform for a specific business. Using the right platform will help a business run smoothly as well as avoid incompatibility that can badly affect the business’s strategy. The following can help you decide between Android and iOS mobile operating system for your business.
There is an Audience Report feature on Web Analytics of your business mobile app that determines the mobile platform which gives the major traffic to the app. This can simply make you decide what platform to use but what if the majority of mobile users which could be your future customers are using the other platform? Of course you need to reconsider for some other factors.
Number of Users
Consider how famous an OS is. Android runs in different brands of smartphones and tablets while iOS only runs on iPhones and iPads. But this cannot always be your basis because although the iOS only runs on some Apple gadgets, you can’t imagine how many people are iOS users. Comprehensive researches like statistics and surveys are some of the best ways to get a realistic number of users a particular OS have.
Apps can be loaded quickly depending on the mobile data speed, WiFi network, and OS use. Developing the app needs an incredible speed to easily make relevant updates customers need. A mobile platform for businesses shouldn’t have time lag and delay in order to increase customers loyalty. You can simply know the speed by testing it yourself. IOS has been reported to having a lot of delay issues.
Android has a malware problem that is of course not good for apps and websites in terms of security. This is because Android is open-source unlike iOS. Malware attacks are harmful not just to the app but to the business as customers will avoid visiting and opening such websites and apps. On the other hand, Apple keeps on developing applications for a safer computing experience.
Apple’s App Store is a competitive marketplace where it is hard for an app to be approved and be visible. This is because Apple only wants its users to have high-quality apps that were carefully inspected for any error that can be blamed to Apple. This is a challenge to businesses who prefer the iOS platform. While in Android’s Play Store, business apps are more likely to get visible since Google gives the full responsibility to users when it comes to downloading apps. This comparison simply tells you where to find the quality apps to download.
It’s time for your business to have a mobile app to engage more with your audience. The OS platform you will opt to use directly affects the app you are planning to create so be sure to check the intricacies of Android and iOS mobile operating systems first.