15 Effective Writing Tips for Every Web Designer
Here are fifteen tips that are for website designers that are doing it all off of their own back and are not latching onto the content management system nipple like a hungry calf. Here are some tips that act more like pointers you should follow when building your pages.
1 – Use a good programming tool such as Notepad++
2 – Run a decent wc3 validator test
This is not a search engine friendly thing, it is the equivalent of the programming spell checker and it is going to help you consider things that you may have missed or added without cause.
3 – Plan out the structure of each page
If you plan out the structure beforehand then it helps to remove that feeling of the page being made by an amateur. Also, it is helpful at keeping your pages consistent.
4 – Plan out the navigation for the entire website
Do this because the navigation soon turns into a spiders web of complexity and the last thing you want is to find yourself retroactively trying to fix and improve your navigation.
5 – Learn HTML5 and use it
It is not just a fad thing, the HTML5 code allows you to condense and tighten your code so that your pages load quicker and so that the code is more search engine friendly. Also, it does make programming that little bit easier.
6 – Put other programming code as an external resource
This is done because Google doesn’t like it when you pollute your HTML code with other programming codes. You have to use HTML to call to the programming code you store on separate files.
7 – A color scheme should work with less is more
The color scheme is up to you, but notice how the world’s most famous websites have not gone for the more bold look and instead have kept things conservative.
8 – Easy to read/skimmable pages are preferable
People do not want to read the entire work of Dickens when they visit your website, so if you are in control of the written content then keep it skimmable. Look up the most current research on white space for a good guide.
9 – Optimize your search bar to give out very useful results
There is nothing worse than using a search bar on a website, only to be presented with Google-esque results. Do not allow this to happen on your website. Make it so that a very select list of result entries appear and preferably with pictures attached.
10 – Loading times should be kept to a minimum
It is a search engine friendliness thing, but also it is a usability thing. In the days where broadband is almost everywhere it is unacceptable for people to have to wait for a web page to load.
11 – The font style and size should be helpful
The style should not be one that is italic or any other hard to read font, and the size should be 12 pt or above. The text has to be easy to read, and if people have to struggle to read then they will simply not bother.
12 – Consider responsive design
Do not consider it you hack, just do it. This is the mobile age and there is no excuse for not making your website responsive if you actually have a qualification in web design.
13 – Consider all SEO factors when writing
This means all things from adding in Meta data to loading times. If you are not very knowledgeable about on-page SEO (Search Engine Optimization) then you really need to look it up before you continue.
14 – A logical and preferably hierarchical navigation system
It should be logical because you want your user to get to the right page within three clicks or less. It should be hierarchical because people are used to the home page, categories, sub categories and such.
15 – Have three internal links pointing at each page
You should do this because it helps make navigation easier, it helps the search engines crawl your website and it helps lower the negative effect of the occasional broken or buggy link.