What Not to Do While Marketing on Social Media
Social media has arguably been a savior for those who were running out of ideas to promote their brand and their suite of services. In the world that is filled with brands and their respective marketers, creating your own niche is hard, and it is becoming harder with the ways to advertise your brand offline. This is where social media marketing comes as a breath of fresh air. Even though there is a huge influx of people adopting social media in their stratagem of product promotion, the effectiveness of this platform and approach refuses to come down.
This approach has helped brands achieve some astounding results in a relatively shorter span of time. But, at the same time, there are professionals who haven’t been using social media in a way that can help them draw maximum leverage from it. There are some common mistakes being made by the advertising professionals of multinationals. If left unaddressed, these can arguably lead to marketing disasters. And this is what you need to guard yourself against. Here are certain mistakes you must steer clear of, if you need your presence on social media to reap positive and desirable benefits for you:
Do Not Be Over the Top All the Times
Sometimes, being over the top can bring in amazing results because it grabs attention of your audience. If done in a correct manner, you can really make a headway in the market. Having said that, when you keep doing that more too often, that’s when you run the risk of running yourself into a pigeonhole of overdone fanciness. Sooner or later, you need to resort to the more subtle ways of marketing. If you have created a page on Facebook, you should cleverly use the cover photo and profile picture. If you use the brand’s logo on the page and it is already filled with fancy colors, it would serve you well that the cover photo you use is minimalist in design and color. Otherwise, your page might send out a pretty sissy vibe which is going to put off a large section of your audience.
Posting Irrelevant Stuff
It is alright to post some funny stuff that is happily liked and shared by your page fans. But it is only good to post it once in a while, or maybe mix it with brand relevant posts as well. Make sure that even if you are posting some funny pictures, it does relate to your brand in some sort of way. Posting something that falls in a different category altogether defeats the whole purpose of having a social media page. every once in a while, keep reminding your followers why they are on the page. Post company updates. For example, you are an IT service provider and Elance has listed you the service provider in most demand, go ahead and weave a nice post around it. Take a snapshot of the page that lists you as number one and post it on your update. Also, any offers and discounts on your products must be duly communicated over the social media to your followers to keep creating that brand recall value.
Have conversations With the Page Followers
There is every chance that your updates will receive significant number of comments, particularly when you are posting something brand relevant. Do not ignore those comments. If a question is asked, make sure you answer it in a way that fully communicates what you are saying. The one to one interactions on social media make it a power it is today.
Don’t fall pretty to these much too common goof-ups and you can marvel at the results social media will bring in.
