Website Design: 6 Basic Considerations for a Successful Business Platform
Your website is probably going to be the first point of contact between you and many of your customers. That said, it would be smart to ensure the platform is stylishly designed and offers your customers a high level of usability.
To achieve this balance of style and usability, you will more than likely need to hire a professional website designer. You could build a website yourself, using one of the many platform templates available, but these tend to lack the professional feel of a bespoke website that has been created from the ground up.
If you have decided to use a professional designer to create a bespoke website, there are a few things you should understand about what makes a high-end business platform really work.
# Clean Design
For a really professional feel, your website needs a clean and uncluttered design. Too many buttons or images can actually distract a potential customer or client rather than intrigue them. So, remember to keep your platform clean, professional and stylishly functional.
# Colour Schemes
It’s also important to have a well-balanced colour scheme. A website that one will look more professional than a site that has rather mismatched or gaudy colours. There are exceptions, but this really depends on the product or service you offer. A party venue, for example, would use brighter colours than an accountancy firm or business centre. And for business sites, remember to keep the colours toned down and the message clear.
Also Read: Top 10 Best Android Apps for Web Designers
# Responsive Design
More and more people are now using their mobile devices to access the Web. To ensure these visitors enjoy a good user experience, you may want to consider making your business website responsive. This means that the pages of your site will automatically scale to the size that suits the mobile device being used best. Without responsive design, mobile device viewing of your website could be difficult, leading to potential customers or clients looking elsewhere.
You will also need to carefully consider your hosting options. Budget hosting services may seem appealing but many provide slow loading times with even the possibility of loading failure during peak user periods. Your website will load quicker, and offer a higher level of reliability if you use a good hosting service. It is certainly worth discussing hosting service options with your website designer.
# Website Copy
Your website copy is another very important factor. Your copy needs to be clear and concise, giving all of the information your customers may require and having brevity. Remember to keep your copy short, to the point, and above all else, engaging. Your website designer may be able to put you in contact with a professional copywriter who will be able to hone your copy for the optimum impact.
Photographic images need to be of a professional standard. Your designer will be able to offer you a number of relevant images that can be acquired from online stock photo outlets. If you decide to use own images of your business or services, be sure to hire a professional photographer. Amateur images can prove to be a very quick turn off for many new customers.
If you follow these simple website design rules, you platform should prove to be engaging, easy to understand and pleasing to the eye. Remember, a new customer will be browsing a number of services, so it is vital that your initial contact is one that offers the optimum impact.