Why do You Keep on Forgetting the Importance of Content?
From all the information you have read about content marketing, is there anywhere where the importance of content has not been underscored? Even in this, our articles revolve around the importance content to your marketing campaign. The amusing thing is the fact that you have to be reminded of this day after day. I found this fascinating and dug up some possible reasons why you keep on forgetting the importance of content. Here are the reasons why you always have to forget the importance of content.
# Old information is still being ranked-
do a quick search on information on Google and you will be amazed to hit on information that is 3-4 decades old. The information is still relevant but it is still being ranked highly than newer versions. You will be tempted to unlearn all the new content tactics and go back to the past. Old information is swaying you to forget the important aspects of the modern content. Old is gold, but it never holds water if it means deviating from what is of prominence today.
# For starters, your content is bad-
how are you supposed to remember how important content is when you have never produced good content? Bad content will be lowly ranked in search engines (you never even get hits from Google for sloppy information). You need valuable content to get favorable ranking from Google and also stay ahead of the competition. To be able to grasp the concept of good content, you need to engage your competitor. See what better marketers are publishing on and go ahead to do your own version on the topic. You can also collaborate with them and do some work as partners. Until you are able to create good content, you will never know how important it is to your business.
# Having a constricted focus-
you are there stuck in a market niche that is characteristically content-deficient. Do you have to be stuck in something that is never going to work? Just take a step back and look into other directions for fresh opportunities. Your focus should be wide but only build on one theme. You cannot talk about cars when your blog theme is shoes. These are two different things and do not count as positive focus.
# Information explosion-
there is virtually nothing that has not been written about. Take for instance a Google search on ‘information explosion’, how many related posts do you get? From my side am getting almost a billion results on this topic (multiplying the number of results per page by the total number of pages). There are so many publishers who are bringing on information to the internet. Some of this information is irrelevant but since there is no body to regulate, you are faced with information saturation. You will never get to know how content is important if for each query you will get millions of results that may not even be relevant.
It would do your business a lot of good if you always remember what counts first. Great content is in the top of the list and the rest follow in the order of precedence. Businesses which have given content a more prominent role are getting good results. Don’t forget it again; content is the foundation.