Give Your School A Fresh New Identity With These Amazing Branding Ideas
The thing about public and private-funded schools is that their image is important. Parents will only send their children to a school if they know it has their children’s best interests at heart.
What they won’t do is send their children to a school that has an obvious disregard for professionalism or standards. Let’s say that your school is a top performer. Some parents won’t enrol their children to it if the school’s branding and image leave a lot to be desired!
In today’s handy blog guide, I will give you some tips on how to revamp your school’s identity. And how you can make it an attractive investment for parents everywhere! Here is what you need to know.
The first step to revamping your school’s branding is to start with its logo. School logos are important, because they get used in a plethora of places. You can often find school logos on uniforms, stationery, school vehicles, and on the Internet.
Your school’s logo needs to represent what your school’s core values are. It also needs to be simple to look at, and recognizable.
The logo will get used on different backgrounds and background colors; you should have a set of color schemes and stick with them. The key to a logo, regardless of who it’s for, is continuity.
Take the Coca-Cola logo, for example. Everyone knows what it looks like, and we all know that they use a few color variations to suit different backgrounds. You need to apply this approach to your school’s logo. At the end of the day, your school’s logo is its identity.
Another thing that all modern schools have is a website. These days, anyone can create a website. But it’s how well the website design works that sets apart the awesome websites from the mediocre ones.
Regardless of your web design skills, I recommend getting a third-party web design company to design your site.
There are many reasons why it makes perfect sense:
- Creative approach: Firms like Cleverbox Web Design know how to design a creative and effective website for your school. They know that each school has their own individual needs and identities. And so they will work with them to create a fresh, bespoke look for their site;
- Content: Websites need to go beyond the “standard” pages you’d see on any website. They need to appeal to their readers, and hook them in so that they learn more about what’s on offer;
- Multimedia: Text and images are one thing. But if you want to “wow” your audience, multimedia elements like videos are essential. They are a great way to show parents why they should enrol their children to your school and not a competing local school.
Most people are tech-savvy. But there are some that prefer to do things the old-fashioned way. If parents cannot go online to check out your online prospectus, it’s worth investing in an offline one that you can mail to them.
They must look eye-catching and be easy to read. I recommend using a marketing company to design you a fresh and modern-looking prospectus.