How to Write Content that People Want to Read
Writing great quality content has many benefits for businesses. It will encourage people to visit your blog/business site, which in turn can lead to more leads and conversions. It can also lead to you establishing yourself as an expert in your area, if you share information that is helpful enough. If people like your content, they will share it on social media sites too or with their friends, giving you more exposure. There are plenty of benefits to writing high quality content. Without further adieu, here’s how to do it:
# Make It Completely Original
Nobody likes a copycat, so you shouldn’t copy content off the web. Not only is this rude, it’s also illegal and you could get in a lot of trouble. Whatever you are writing should be written from the top of your head. Sure, you can research by looking at different sites and getting ideas, but never copy them. Use a tool like Copyscape to make sure your posts are totally original.
# Make Sure You Target Your Audience
You should have a good idea of who your target audience is. Make sure you write for them. Think about what they like and don’t like. Consider what they want to read and don’t want to read.
# Make Sure It’s Relevant and Helpful
The content you post should be relevant to your business, site, service, or products. It should also be useful to the audience in some way. What can they take away from that post and use? What have they learned? Sometimes it’s nice to write posts about all of the exciting things going on in your office, but that won’t always keep readers coming back for more. Unless you’re a talented writer who makes people cry with laughter, that is.
# Use Paragraphs
Paragraphs make a long piece of text much nicer to read. The second somebody sees one long paragraph of text, is the second they find somewhere else to get their reading fix. Would you sit there and try to decipher all of that information? People mostly like to skim blog posts and content, and they can’t do this if it’s one huge paragraph. Use subheadings to break up the text too.
# Include Images
Images are another great way to break up the text, but make sure you only use them where necessary. The images should be colourful and high quality, as this has been proven to increase the amount of people who read posts. Don’t just use any old image for the sake of it! Content marketing from High Impact uses similar techniques to this.
# Don’t Let Bad Grammar Ruin Your Posts
If you’ve put a lot of thought and effort into something, then it shouldn’t have bad grammar. Make sure you correct any spelling mistakes and that your content reads well. There are plenty of tools online that can help you to do this.
Here’s some more great advice on writing your content to a high standard. If you follow these tips, I guarantee you’ll experience many benefits!