SEO Tips for Writing Home Page
Home page, as the name suggests, is the most important page in any website and offers a sort of orientation message with its content to its visitors. It needs to tell the visitors about the site and make them comfortable with the fact that they have landed at the right place. It also is essential to help them take the next action – for example, go to another page, read the blog or view the products or services offered by the website.
# Headline Text
Most people while visiting a website always check the headline first and may not even read rest of the content. But Headline is not just valuable in terms of engaging the readers to the content but also with regards to the H1 tag that is used for it since it carries a lot of weight for good SEO. Make sure that the headline you form is for the ideal buyer targeting the maximum people who are likely to search related keywords and visit your product or service. Remember you will never get a 100% successful search traffic so target your main audience and convert them instead of targeting the 60% searchers who are not interested in your product or services.
# Use proper keywords
Search engines check the keywords to decide where it should place you in their directories. So ensure that your homepage includes keywords that are associated with your business and more importantly the prospects that go along with it. It’s all about using the right words as it will always give the target audience the drive to check your site further. This is the reason why keyword-rich copies make a better search engine rank over graphics-only or flash websites.
# Include outbound links
Search Engine Optimization gives a lot of importance to outbound links to relevant and websites that have huge amount of traffic. Make sure that these links are added under an “additional resources” header as these links are in direct relation with the keyword phrases. People fear that these outbound links can redirect traffic away from their own websites but it is completely untrue. In fact these links can be added up to open in a new tab or new window so that it does not drive the traffic away and add relevancy to the keywords for a better SEO of the site.
# Maintain a natural copy
Keywords should be very wisely used and should be added initially in the first sentence if possible or at least in the first paragraph. Later it should not be repeated more than once every 2-3 paragraphs. Search engines considers sub-headings like H2, H3, H4 tags and bold tags as quite valuable. But do not overdo it to select the right words for sub headings to introduce your paragraphs with few important lines in bold.
# Make Important pages in your home page copy available
A great way to link well is to add a sentence or two about the important portions of the website on the home page along with a link to those pages. Make sure that you use appropriate target keywords in the anchor text of that particular link. This way readers will get to know about what pages are very resourceful for them and will visit them bringing the value of your website to a good amount.
# Add Keyword phrase in the web page title
When you are in the process of search engine optimization for your website be sure that you add relevant keyword phrase in the title of your web page as it is one important area where the search engine spiders crawl. Also ensure that every page on your website has proper titles and are relevant to the content and keyword phrases that are available on that particular page. Additionally add keyword phrases to the headers to optimize the website furthermore.
# Carry content from the reader’s viewpoint
Understand who your readers are and what they would be interested in, what answers they seek instead of boring them by putting a lengthy company profile or corporate histories. Those things come later once they are attracted to what you are offering. The online image especially your home page should have a professional look otherwise visitors will not trust you. But do not adopt glitzy graphics or flash screens that are difficult to load.
# Apply a touch of personalization to your approach
More people will prefer purchasing from you or hiring your services if they feel that you are in direct conversation with them regarding their individual needs. Have a copy that is very reader-friendly and conversational. Adding words like “you” and “your” will give a touch of personalization to your copy. Your visitors will also be very easily redirected as to where to click on your site to get the information they are looking out for. Make the hyperlinks easy to find so that they are readily visible and users do not have to waste time and leave looking for it. Proofread your copy well so that it does not have errors in terms of grammar, spelling and punctuation.
SEO-friendly home pages are very important and are a way to reach out to the visitors who will further on decide to take action for purchasing your product. The content written for home pages are not easy and requires a great deal of thought regarding the business goals, buyer personas and a heavy-duty research of analytics and how the customers you target search on the web.