Tips for Your Content To Be Read
When you create content for your website, blog, the overall idea is that it will be useful to the readers, so there is possibility your website traffic will increase and your services will be used by your clients.
How, content is being read? It is important to ask this question to see what improvements can be done and, usually, they are necessary: ONLY 40% of users have the time to read the content of a blog.
A figure somewhat low, perhaps less than I expected, especially when you put your time and write entries to create quality content, but there are ways to raise that percentage and here we give you some tips for this purpose.
# Formats, titles, lists and block quotes
Usually the content on a blog is equal, large text and the occasional caption, but this is not always effective practice to achieve more traffic and readings.
If there is a reason why the books are easy to read, it is because their content is divided into chapters, headings and titles, which should also be made to a blog.
Mixing formats, including blocks with dating, lists and titles can increase the duration by 30 seconds when a person stays reading a blog post and therefore, the possibility that the full text is read, also increases.
# Increase sizes and spaces
Within the content optimization, consider what sources and sizes are used, since the eye tends to be more easily and also with certain fonts, the font is very small, will read complex.
By increasing the font size and spaces also using fonts like Arial, Times New Roman or Georgia, which are easier to read, as long as readers are kept in place increase.
For example, increasing the font size of 8-11, can increase about 30 seconds time visitors stay on site, although you must also set the share balance: make the font much larger (11 to 12 or higher) probably will not help, a size 11 is sufficiently easy to read.
# Create a conversation
Creating quality content is much more than managing information and data, there are styles that are better than others and this should always be kept clear.
People do not like to read reports with jargon and complicated language, they want to talk and feel comfortable with what they read, a trial would be rather boring.
Speaking in a tone as equals-or in first person is much better than any other style and this encourages readers to comment on content, request any additional information and ultimately remain more time browsing your site.
If you receive a thanking message for the content, it’s probably because he wrote fluidly, speaking as if to educate or inform without stopping much on issues that the reader not interested.
# No more than 1,500 words (unless the context demands more)
The extension of content is important, since very few words probably imply that there is not much to tell, while a lengthy text may have relevant information, but there are also many unnecessary words.
Unless you are writing a detailed guide, 1500 words should be the limit for texts with more than the average stay in a place only last for about 20 seconds.
Best to go straight to the point, sometimes we need to contextualize, but in other cases, this becomes tedious and if the topic is not very flashy. For example, when writing a story, the first paragraph should contain the exact message of it, while for longer content, there may be an introduction.
It’s better than write simple texts followed, instead of great content without a schedule. It will be advantageous to have two texts of 1,500 words, which a large block of 3,000.
# Images may distract
While the images are used to give value to the content and to better explain certain points, it is also true that the photos are a distraction excess more than a contribution.
Usually when you include more than three images it decreases reading of content by 15% and time spent on site is often low, about 30 seconds.
So just use images where it makes sense. If you are writing a tutorial, it’s good to include to make them clear steps, but remember that it is important that the content is for reading and in these cases, less is more.
# Add a conclusion and a call to action!
Talking about a topic and end abruptly is not good, the reader is left with a feeling of emptiness or that he lacked information and thus he ends up searching elsewhere.
Add a conclusion first, because the basic structure of any text is to include a conclusion that summarizes the content, and second, because if someone comes to read the text and do not have much time, you can go straight to the last paragraph so the user will know what it is for.
If you create a concluding paragraph with its own caption, then it will notice readers that they have little time, they will jump immediately to the conclusion and see as a synopsis, which you want to share, then read the content completely.
Finally, if your site sells products or services, include a call to action, a catchy phrase to urge the visitor to click the buy button or quote the product or service.