5 Common Sense SEO Tips to Make Your Business Better
When it comes to SEO, it can be something of a double-edged sword. Many people are keen to use SEO, but they are not sure how to use effectively. In order to make your business better, you need to use robust SEO campaigns in your venture. The answer is obvious. SEO helps build better businesses with more prominence in the online marketplace. Without SEO, an organisation will never truly reach out to its prospective clientele. This can have severe ramifications in terms of profit that is generate. What’s more, acquiring new customers will be difficult.
Building a better business means taking a commonsensical approach to SEO. Here are five common sense SEO tips to achieve this.
1. Content, Content, Content
Content, content, content. All we ever hear about is content. The reason for this is because it is worthy when it comes to building a better online presence. The more content you have, the higher you will rank. This does mean that you have to engage with creative content. You need to address what your customers want. How to guides are excellent for those with niche businesses. Blog entries are perfect for optimising your site. WordPress offer a wide range of blogging options for you to develop content. WordPress blogs are optimised with SEO in mind. WordPress SEO is easy to understand too. You don’t have to concern yourself with metrics. Share and write compelling content. Google will love you for it.
2. Employ a Minimum Word Count
Having a minimum word count is essential for your success. You need to ensure that you are utilising a minimum word count with any content that you create. As a general rule of thumb, 300 words are considered the minimum that you should use. Try not to exceed 1000 words. You want to keep readers engaged. They don’t want an essay. Word counts are necessary for Google purposes too. Google will penalise those who have shallow content. Adopting the 300-word minimum is imperative.
3. Keep Your Focus
Retaining your focus can be hard. But, realistically, is it hard to focus when it comes to your website. Each category in your website should be labelled apparently. It should only contain relevant information that is needed in that category. Mixing it up will see you penalised by Google. It’s that simple. Keep to theme and topic of the category. This will ensure SEO success.
4. Ditch Meta Keywords
Ditching Meta keywords is fundamental. Google doesn’t use them in their algorithms for ranking anymore. Get rid of them and save yourself the heartache.
5. Use Social Media and Don’t Ignore Google Plus
Yes, social media is important. That is unlikely to change anytime soon. But, you also need to ensure that you are utilising Google Plus. For many, there is a sense that Google Plus is not used. But, it’s great for those who want to build upon B2B relations. There is a wealth of business resources on Google Plus. You may not be engaging with your customers. However, you will be engaging with like minded individuals in the business world. What’s more, posts to Google Plus will show up in Google SERPs. It’s an excellent way to ensure that your SEO campaigns are triumphant.