Effective Ways You Can Use New Technology To Communicate With Clients
Communicating with your customers is vital to your company’s success. If you run a business and neglect your customers’ opinions, you are setting yourself up for a fall. You should be trying to meet your customers’ needs whenever you can. Doing so will result in a higher level of service and more customers. There are many ways in which you can reach out to your audience. When a customer feels that you engage with them, they form a bond with the company. That means that they will be more likely to stay with your company than if they feel you ignore them. New technology means that there are now more ways than ever before to talk to customers. Here are some effective ways of using technology to do just that.
# Website forms and contact information
Do you have contact information on your website? Often when existing customers are browsing your page, they are looking for answers. If they can’t find the answers they need on the page itself, they will need to contact you. Supplying contact information or putting a contact form on your page will help your customers to reach you. Not enough? Why not consider having a ‘live chat’ function on your page? That means that people can open the box and start chatting to a member of your team right away.
# Phone lines and customer services
Sometimes all a customer wants is to talk to a person over the phone. Make sure that you have a dedicated phone line on which your customers can reach you. Get smart numbers so that you can cut the cost of calls for both you and your customers. Allowing your customers to call you on a low-cost number means that they can ask for help when they need it. This high-level of interaction means that people will stay with your company.
# Tweeting at your customers
As you well know, Twitter is a great way of communicating with your customers. If you have a Twitter account, your customers will likely tweet you with their concerns and problems. Twitter is a fast, immediate service, and so you should make sure that someone is always online to deal with issues. High a social media communicator to take on the role of answering customer questions. If you are fast at replying to tweets, it will affirm the notion that you are engaging with clients.
# Using Facebook to talk to customers
Facebook is another option when it comes to communicating with your customers. When you use Facebook, you should make sure you are cautious about what you write. The way in which people use Twitter and the way in which they use Facebook differs a great deal. Facebook doesn’t have the immediacy of Twitter, though you should be ready to answer questions online. Use Facebook to gain valuable market research about your customer base. Ask your followers questions and run competitions that will help you gather information. Doing so will mean that you gain a stronger understanding of your customers.
# Emails and e-marketing campaigns
The best advice I can give you when it comes to e-marketing is to use emails sparingly. If you bombard your customers with email updates each day, they will unsubscribe from your email service. Send infrequent updates about your company to your email list. The best way to grab people’s attention through emails is to offer them something. Send people offers, discounts and freebies so that you ensure they always open your emails. People don’t want to receive loads of emails from you. You can tweet ten times a day, but you should send an email once or twice a month.