Beyond Social Media: What’s Next For Marketers?
Going beyond social media, who would have thought it? But, when you are looking at ways to be a more robust, well-oiled marketing machine, you need to think outside of the proverbial box. Sorry for the use of clichés, but it’s true.
The mere notion of going beyond social media can be frightening. It’s comfortable. Marketers know how it works. It’s great for SEO. It’s perfect for engaging with customers. But, there is life beyond social media marketing. The hottest predictions in marketing are slowly being released. So, you are in an excellent position to find out what is next for marketers.
# Offline Still Has a Place: It’s Going to be More Prominent Than Ever
Offline material is going to be more prominent than ever in the world of marketing. For those who are not au fait with the subject, you need to get savvy. It’s time to use leaflets, pamphlets, television and radio. The internet and digital boom has been a revelation for marketers. It’s now time to re-embrace traditional marketing methods. It’s not for everyone. But, there is a vast amount of customers that need to use this kind of material. Invest in digital printing technology and make your marketing efforts more traditional. Of course, the digital marketing will still have a place but it’s time to use a good mix of traditional and digital for maximum success.
# Video is the Marketing Star
Video marketing is going to be bang on the marketing trend for 2015 and beyond. Into the future, video is going to start having more of an important place in marketing. To date, it’s been loosely and sporadically used. Its prominence and importance should not be underestimated. Video is a visual medium. Visual is going to have a massive impact. While content is important, in terms of the written word, video is going to be a marketing star.
Social media is going to be the platform to showcase this. According to recent polls, this is going to be the number one focus of marketers going into 2015. What is more, it will be coupled with blogging for a more robust content strategy. You don’t have to spend vast amounts of your marketing budget on videos. Start small and use Vine. You can expand on this as interest grows.
# Mobile Internet Use: Do You Have a Responsive Website?
Older businesses may not have changed or modified their website for many years. So, if you have an older website, you need to check to see whether it is responsive. In 2015, the use of mobile internet usage is set to eclipse that of a laptop or desktop. If your website is not responsive, you will not have a loyal customer base banging down the door to your services.
Responsive website design is imperative going into the future. Access and analyse your current website.
If it’s not responsive, you know what to do. With responsive web design in mind, you need to start creating more audio content to fill this niche. It’s a slow burner, but it’s going to be massive in the next few years.