Why Mobile Apps Can Boost Up a Restaurant’s Sales and Promotions
Here is a little peak into the current scenario that you need to know in order to understand the present status of customer-restaurant relationship.
- 93% of people make their final dining decision on the very same day of the visit
- 63% of the customers prefer checking out their local restaurants when deciding where to eat close by
- 83% check into their smartphones when traveling to search for a restaurant
- 200% find the mobile as a valuable medium to influence a customer’s dining decision when compared to traditional resources
- 33% of mobile users get influenced to visit a restaurant when they view the menu card on their phone
- 24% use mobile apps in search of special offers like discounts and coupons
- 21% use the mobile app to learn more about the restaurant before they make the visit
The above data makes mobile apps a necessary promotion tool that restaurants should be using if they want to reach out to more customers and diners. Restaurants have always played an important social part in the lives of the people whether it is related to business meeting or social gathering. With technological advancement, smartphones have now become an integral part of the people. Take a look at this –
- By 2016, the number of smartphone users will rise to approximately 2 Billion consumers
- 90% of smartphone users admit that they cannot stay even two feet away from their mobile devices
- Approximately half of the 32% pre-payments made in the US stores are via mobile devices
- On 28 October, 2014, Taco Bell found a 20% increase in sales when they first launched the ‘order ahead’ application
- Some of the popular brand names known to offer an ‘order ahead’ application are Pizza Hut, McDonalds, Subway, Burger King, Chick-fil-A
In other words, mobile apps are now taking the step ahead to make your business more personalized and convenient when it comes to answering questions like “Where to eat?” and “Why eat there?”.
But here is a more detailed discussion that explains well, when a restaurant owner is searching for the right answers to understand why restaurants need mobile apps to boost up their business in the food industry.
#1 – Become 24X7 Visible To Your Customers
According to a recent study report, the average time spent by Americans on their mobile devices is approximately 162 minutes. 86% of the smartphone users spend their maximum time using mobile apps, while the rest 14% spend time on internet browsers. Well that makes it lucrative enough for marketers to get down and decide how to be on top of the radar to become easily noticeable to customers by getting yourself in the way. A human mind can unconsciously record every text or image that comes across to the eyes. Getting your app placed in the mobile device of the users will make your brand easily recognizable to your buyer.
#2 – Build A Direct Contact Medium To Market Your Service
The greatest benefit that an app brings to a business is that it builds a direct medium of communication with their customers. You can use the power of one app to sell your customers multiple services like information, special offers, search features, price comparison, news feeds and others like table reservation or direct home delivery.
The results have already been tried and tested before to find the desired outcome. According to market observations, Taco Bell found an increase in sales by 20% because they found people were “…more likely to add extra toppings and place group orders over the app”.
While other mediums of advertisement may take time to grab a customer’s attention, an app can get the user attention spot on by placing special offers like discounts or coupons right at their fingertips. Thus, this helps to build a direct medium of communication that lets you interact with the customers at any point of time.
#3 – Creating Value Through Digitized Loyalty Program
Gone are days when point collection cards were popular among the shoppers. A mobile app can do the same but with an added advantage. While there is a possibility for customers to lose the point collection shopping cards, a mobile app always remains installed in your customer’s mobile device. This is much better and cost effective, and customers will find it easier to track down their point accumulation status anytime on the move. This keeps them always on the spur to shop more, if you can use your app to tell them how much they have accumulated during their shopping spree. Besides, imagine the number of times your mobile app will get downloaded by these shoppers.
According to a report based on Flurry Analytics, of the total time smartphones are in use throughout the day, 86% of it is spent on mobile app usage. This shows why business firms should be having a stand-by app to help them stay connected and loyal to their customers.
#4 – Track Your Customer Behavior
A mobile app is a great way to track down your customers’ behavior. You could make a detailed study of your customer behavior and plan out your marketing strategy. You can use the data to send appropriate offers and reminders to encourage the customers to try out something different.
#5- Introduce New Tricks To Improve Your Customer Engagement
There are a number of ways you can use a mobile app to interact with your customers and provide them with added convenience. For example, restaurants like Panera have introduced an app that lets customers make an order in advance and have it delivered to them directly to their table. Customers can avoid wasting time by waiting in the line for the pick-up. They can even place an advance order (5 days in advance) and schedule a pick-up time of their choice. While brands like Panera and Starbucks have made it easy for food lovers to order their food real fast, other like Wagamama, identified as a pan-Asian casual customer retail chain now lets their customer make payment for their meals via their mobile app. They believe technology advancement can introduce convenience and speed to one’s dining experience. Andre Johnstone, the head of Wagamama’s digital and loyalty explained, “Our customers don’t like waiting for their food and they shouldn’t have to wait for their bill either.”
Technology is getting better and advanced in new direction. While marketers predict traditional brick and mortar stores need to integrate digital marketing strategy into their 2015 e-commerce strategy, a mobile application is the first criteria a restaurant would need to kick-off their internet marketing with full charge.
Jose Lopez has over 15 years of experience in Software Engineering and branding. He is currently working as Mobile Apps Developer in Mobixed, a California based Mobile Application Development Company and he uses social media channels, blogs to help small business start-ups find new ways to grow.