Benefits of Using Instagram For Business Marketing
For boosting the bottom line of your business and firm’s reputation, Instagram is one of the handy tools. It is one of the rapidly growing and powerful social media platforms which provides unlimited advantages like engaging and reaching to new audiences for services and products. As most of the audiences of the Instagram belong to the young and teenage group, they often like to be the center of attraction through sharing their daily experience. One of the easiest and best means of using the visual method like short videos and photos is Instagram.
The experiences you have consist of various interactions with your competitors and business. So, what are these experiences and how will it come to the notice of the person who would share it with others is described in the in this article.
# Significance of Using Instragram For Business Promotion
The Instagram is a great social media tool which can be used for posting the awesome images of the products and services of your firm. It is the best thing for avoiding all kinds of text-heavy, boring, and inforgraphic contents. Plus, you can display to the world about how much stylish and fashioned you are using the Instagram. You can easily tell who you are and how things are done by you.
A perfect example of a company which takes the best features of Instagram and its popularity as well as visual appear is the Starbucks. It is amazing to see how Starbucks is able to use the functionality of the Instagram. Starbucks often post quirky snaps of its frothing milk, delicious ice-topping cake pops and other food items for about millions of followers at the Instagram every day. It takes even a bit of precaution measure by not over posting. In a single day, a good number of posts is either five or six but it should never go above it, especially when you are within a given short time. If you end up going overboard with regard to posting, then it would turn off your audience.
# Boosting Sales and Attracting Fans
Do you know Instagram is the best means of boosting sales and attracting huge followers for your company? Through coupon code promotions and extensive discounts, one can get boost and market its products and services. In addition, using social media sites like Twitter and Facebook can bring in huge traffic to the Instagram images through the process of discount codes (secret) and the various kinds of sneak peak which you can think of. Creation of exclusive groups and required status for certain audiences is what brings about a good amount of traffic and engagement.
# Photo Contests
A photo contest is the best and free means to interact, convert and attract the potential clients for your business. You could hold a contest where you would ask your followers to display the personalized snaps of the services and products of yours. The best ones or the most attractive ones can be placed in the website. Furthermore, you can inform then about the ‘photo of the day’ contest where photos would be published on regular basis. You can also ask the followers to submit as many captions for the photos of the firms. This will surely drive certain amount of interest for your website and Instagram page.
# Keeping Customers Informed
The best aspect of using Instagram is you can inform your customers by posting various photos of your firm in a friendly manner. For example, you can post the snapshot of your employees during the break time playing chess, playing games or being in a meeting and discussing about relevant topics. Furthermore, the photos taken during the industry events, parties, charity dinner and other events can be also used. Thanks to Instagram, enforcing the image of your brand as well as services has never been quite easy as you would be posting behind the scenes photos of various events and functions.
# Engaging Customers and the Business through Instagram
On Instagram, you could use the @mention for promoting the ‘follower of the day’. This is the best way to engage a lot of customers. Such things would promote your client and ultimately would result in encouraging them to work with you in the near future. The @mention is commonly used for tagging any kind of users in the comment of the Instagram. Plus you can use it to employ the required growth of the given audience as time progresses. Basically, this method can be used for engaging and developing the audiences of good value as your business or brand.
Using hashtag (#) is one of the best means of growing the audiences. Like how it is done in Facebook and Twitter hashtag, here it attracts the people to the given post as they start to search for them. While using trending and relevant hashtags, it would bring about a great amount of attention from Instagram users who otherwise would never see the account or post.
# Thirty Million
Instagram has become one of the best and the awesome social media tool. It is growing at a rapid rate and recently has been able to surpass the three hundred million mark. The biggest advantage of Instagram is it is free to create an account and uploading videos and photos is easy as well as quick.
# Short Commercials
Instagram allows the users to upload and share short videos (i.e. videos whose maximum length is fifteen seconds). Some of the firms like cloth and car manufacturers have used such services of designing and recording short videos instantly. Such quick videos are the best means of displaying the products in an interesting and creative manner. In the future, Instagram can take your business to new heights or levels along with engaging your audiences which you must have previously found difficult to implement.
However, you do need to remember there is a great responsibility with regard to this business marketing. Spamming users, over posting and buying followers would determine the brand image. Plus you do need to avoid posting all kinds of boring images related to your products and services.
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