Watch Out for these 15 Mobile App Development Trends of 2015
With technology continuously advancing, you must always be prepared to keep up with changes that take place from time to time. Following trends is a must if you want your brand to remain in the thick of the competition. With regards to the brilliant developments observed with mobile app development over the last few years, trends associated with them must be followed closely. Below are 15 mobile app development trends that must be followed closely.
- Rapid Mobile Development
One thing businesses are expecting to see is shorter development lifecycles. There will be more facilitation for mobile app development firms in terms of rapid app development tools and frameworks available in the market, and access to these tools will be made easier.
- Cloud Technology
Cloud technology has already made the lives of all who leverage it much easier. You can expect even more use of it as time passes and there is more pressure to have a reliable system for storing and accessing data conveniently with no technical hiccups.
- App Security
While there have been many reports concerning hacking and the dilemma continues, it is expected that the attacks will be more innovative. The emphasis has been on combatting attacks by primarily focusing on covering security gaps in mobile applications. Security will need to be a top priority indefinitely.
- Beacon and Location Based Wi-Fi Services
This has been a real breakthrough for enhanced services. This technology is beginning to merge online and offline in retail and advertising. Big names that have already taken to using this technology include Apple, which has already integrated it in the iOS, thereby aiding communication with their network of iBeacons.
- Wearable Tech
Wearables are now among the hottest technologies out there. While applications for wearable devices had largely focused on fitness and health care related apps, you can now expect a variety of apps to be developed for wearables. At the same time, developing applications for smartphones will go on simultaneously.
- M-commerce, Banking and Mobile Payments
With almost 19% of retail ecommerce sales expected to be conducted on smartphones or tablets, you can expect this trend to continue for some years to come. Mobile phone usage for paying or purchasing as opposed to debit or credit cards with the rise of Apple Pay and Google Wallet.
- Internet of Things (IoT)
The concept of the Internet of Things is growing, and people are hooking up with multiple devices. As apps mature in terms of better developed versions, they are integrated on various devices. Customer engagement management platforms based on WiFi or Beacon technology is expected to aid businesses reach out to consumers via these more advanced apps.
- Big Data and App Analytics
App performance and analysis will improve and grow to help decision making more accurate. Mobile app developers will add new data collection methods, insights as well as actionable items.
- Expansion of Enterprise Apps
More enterprises are expected to leverage mobile application development platforms. They will develop and deploy mobile apps across organizations, through which the Internet of Things can be propelled further.
- In-App Advertising and Purchasing
In-app advertising and purchasing is already well-known now. However, it will grow more common and will certainly move beyond banners. The main focus will be on monetization and more developers will focus on paid download models.
- User Experience will always be Put First
User experience will be ahead of technology for a long time because of all the different kinds of devices that are needed for application development.
- App Marketing
Mobile App marketing techniques change according to requirements. The goal is to attain and maximize user engagement. Organic users will be of importance, and app store optimization will be a major factor in the decision making factor for some time to come.
- HTML 5
HTML 5 is already being used widely now and has replaced other software. Even more brands will turn to HTML5 during the coming months for building hybrid mobile apps that operate on different platforms
- Mobile Gaming
Mobile gaming is still catching on with many brands turning to game development each year. The idea of multiplayer games through social interaction is catching on and growing too.
- Smart Cities, Homes and Offices
Managing city infrastructure with the help of technologies like Internet of Things, Beacon and location based Wifi services will increase. With these technologies, there are many solutions that can be implemented including traffic monitoring and management and citizens’ safety among other solutions.