SMS, Apps or Email? Customer Engagement Strategies Analyzed: Infographic
Marketing strategies are only as good as the response they elicit from the customer base they target. That is why it is imperative for marketers to choose the right medium through which to communicate their message, depending on what message they are trying to convey and the demographics of their target audience. The three most common means used by marketers are SMS, apps and email, each of which has its own benefits and drawbacks as a marketing channel.
To help with choosing the most appropriate medium for engaging with customers, Neon SMS (http://www.neonsms.ie/email-to-sms-gateway.php) has created this infographic by way of comparison. There are three key aspects that marketers need to get right, namely the frequency with which messages are sent, what time the messages are delivered and, crucially, the content of the message. Hitting all of these benchmarks and selecting the right channel will go a long way to determining whether the campaign succeeds or sinks.