Virtual Assistant: A Secret Weapon for Digital Marketing
All startup owners are super busy individuals. They have too much on their plates, making it difficult for them to give an equal attention to each task or activity they engage in.
So, sometimes, it happens that many important things slip their minds due to overwhelming workload.
And when it comes to digital marketing, you cannot take a chance. As a startup owner, your prime objective is to have aggressive digital marketing strategies in place so that you can outgrow your competitors.
The point here is you cannot lose your focus of digital market strategies even if you are buried in deadlines.
So what will you do to keep digital marketing plans on the track? Should you take some time out from your core business activities? The answer is a big ‘No’. The core business activities are main growth drivers of your business so you cannot compromise here.
The best way to deal with this situation is to hire virtual assistants for digital marketing.
What are virtual assistants?
Virtual assistants are remote workers. Unlike your regular employees, they are paid hourly for the assigned work they complete. The biggest worry of many startup owners is how to reduce operating cost without affecting the productivity. And virtual assistants are a perfect fit for the same: they don’t need sick leave, casual leave, earned leave, and retirement benefits.
How virtual assistants can help with digital marketing campaigns
A good thing about virtual assistants is you can hire them for a variety of tasks. They can do internet research, they can post on your social media platforms, they can engage with your followers, they can keep an eye on your competitors, and more.
You can delegate some tasks to a virtual research assistant or virtual social media assistant, which don’t require much of your attention. This way you can save a significant time that you can use to devise marketing strategies to beat your competitors. Here is a list of tasks that you can assign to a virtual assistant:
● Internet research about your competitors so that you can devise better digital marketing plans
● Managing social media profiles on different platforms
● Engaging your followers and scheduling posts
● Updating social profiles
● Replying to comment
● Inviting people to comment
● Finding guest blogging opportunities
● Making the list of influencers based on your business domain
● Creating a landing page, doing on-page optimization of your website
By delegating these tasks to a virtual assistant you can save oodles of time that you can utilize in other tasks of digital marketing campaigns.
Do you need to train your virtual assistant for SMM tasks?
The answer is no. Gone are the days when virtual assistants used to be a mere assistant. Now, they are skilled professionals – you can easily hire a virtual social media assistant, virtual research assistant, virtual e-commerce assistant and more.
They are skilled in their respective domains. So you don’t need to train your virtual assistant. However, you will have to brief your virtual assistant about your business objectives so that he/she can work as per your vision.
Now the question comes – will you have to break the bank to hire a virtual assistant? The answer is ‘no’. You can easily hire a virtual assistant for $8 to $25, depending on the company you are going to choose. However, it is suggested that you should first take a free trial of the virtual assistant you are thinking about hiring.
At the time of today’s cut-throat competition, digital marketing is a great tool to stand out of the crowd. Virtual assistants can help you run digital marketing campaigns without much hassle. They can save you a great deal of time, which you can utilize in other important tasks.
Have you worked with a virtual assistant? How was your experience? Do share your thought in the comment section.