Easy Guide for Speed Optimization for Magento Website
Website loading time is an essential part of search engine optimization. Google loves faster websites and a hard fact of doing online business is that slow-loading websites are likely to lose a lot of customers. In fact, the performance of your site across every digital marketing channel, search rankings, time spent on the site, bounce rate and conversion rates, all depends on your site’s loading speed.
When it comes to Magento eCommerce, conversion rates heavily depend on customer satisfaction, for which site loading speed should be excellent. Generally, the optimal loading speed of websites is 3 seconds. But, most of the online shoppers says that almost 90% of eCommerce stores’ loading speed is up to 8 seconds. This happens mainly on account of several HTTP requests, failure to use cache, etc. If you run a Magento store and you are looking for ways to reduce its loading speed, go through some tips and tricks outlined here below:
1. Decrease the size of web pages
2. Use the latest version of Magento
Magento is the most popular eCommerce platform and a community of the developers keeps developing its new version regularly. Every version of this awesome eCommerce platform has some new features and enhanced functionalities. That is why, always use the latest version of Magento for better speed and good performance.
3. Use in-memory technology and caching properly
When you run Magento eCommerce website loaded with lots of products and services, you need to use in-memory technology and caching properly as it will help to avoid needless access to database for optimal performance.
4. Limited integration of third party tools or extensions
Magento is a powerful eCommerce platform which allows developers to integrate third party extensions easily and conveniently. But, when you have a popular eCommerce website on Magento, you need to be careful about the integration of third party tools to your website. Be wise and reduce the number of extensions as too many extensions or third party tools will increase the loading time significantly.
5. Compress your data
You can compress the size of data to help your Magento eCommerce website load quickly. For this, you need to use compression software. Always keep in mind that compression takes place on the site’s server sending it to a browser as per request of the users. When the compression of data takes place, changes are made in the server configuration files. Users need to use the best browsers to get the best loading speed experience while shopping.
6. Erase Database Logs Regularly
Numerous merchants unnecessarily maintain huge database of logs which results in less effective online stores and slow loading speed. Therefore, you need to delete unwanted database logs from time-to-time. However, cleaning database log is not a child’s play, but it decreases the loading time of websites up to a great extent.
7. Use Content Delivery Network
A Content Delivery Network (CDN) is actually an interconnected system of cache servers which provide alternative server nodes for users to access or download resources (static content). It uses geographical proximity as criteria for delivering web content and helps your site’s visitors to load pages quickly on their PC/ laptops/mobile devices. There are various CDNs and you can choose any one of these options as per your choice.
8. Minimize Redirections
If your website has lots of redirections, it affects your site’s loading speed negatively. E-shop owners must try to avoid the number of redirects on their site as far as possible to boost the speed of their site. They should do this in such a way that web pages should load in the maximum 2-3 seconds.
9. Check your site’s speed periodically
It is an effective way to track your site’s loading speed and make changes accordingly. You can make use of a wide range of tools to evaluate and find out the speed of your site. Speed score rate is made out of 100 marks. If your Magento site makes a score somewhere around 85 or more, then you can assume that your site is performing smoothly and its loading speed is ideal.
10. Use Flat Categories and Products
Database reading speed is one of the main reasons why Magento E-shops perform well or perish (in terms of the site’s loading speed). In order to improve the read speed of the database, you need to enable flat catalog. This will reduce the number of database joins done while showing products. Because of it, the MySQL query complexity will be decreased up to a great extent.
Now, it’s clear that the performance and speed matters a lot of Magento eCommerce websites. If you implement the above mentioned tips successfully, your site will load quickly on all electronic devices and give a unique experience of shopping to online shoppers.
Emily Benson is a well known blogger and an experienced CMS Developer. She is currently employed at HireMagentoGeeks and providing HTML to Magento services. You can even follow her company, HireMagentoGeeks on Twitter.