Why it is Important to Have a Mobile Responsive Website?

If you are planning to build a website for your business, it is imperative that it is a responsive website. So what does a responsive website mean? Simply put, a mobile responsive website is coded (built) in a way such that it adapts to all mobile screen sizes. This essentially means you build one site and this works on the mobile devices of your target audience, irrespective of their screen size.

So why is it important that you have a mobile responsive website? Why can’t you build a website that only works on desktops? Here are a few reasons that will answer this question:

The Growing Use of Smartphones to Access the Internet

The usage of internet from mobile has surpassed the usage of the web from desktops or notebooks. I have shown you a responsive layout in the image above. That means that for e.g. a mobile responsive site like BettingTop10 has more chances of being accessed from a smartphone or tablet as opposed to any other non-responsive one, because lots of people are using their mobile devices to access the internet nowadays. So, following the last example, if an affiliate sports betting site doesn’t have a responsive design, the business’s target customers/clients might not choose to access the site because they are looking for a site that adjusts well to the small sizes of their mobile screens.

Great for Creating the Ideal First Impression

Another reason why you must invest in mobile responsive website design is to create a great first impression on your target audience. It’s important to remember that your target customers/clients have lots of options to choose from. It is therefore of critical importance that you are able to make an impact on them as soon as they visit your website. This can only happen if they get a satisfactory UX, which in turn is possible if your site renders effectively on their devices irrespective of the device screen size.

When you are building your business website, what you must also think about is ROI. You need to design the site in a manner that delivers the maximum returns for you and your business; otherwise the website will be a waste of time and effort. This is only possible if you focus on building a mobile responsive website. That is the need of the hour. Your target audience wants websites that are responsive and more and more people will be accessing your website from their mobile devices. If the site is responsive they will like it, they will start using it and convert into customers. Otherwise, they will just leave for some other site.