Mobile Apps or Websites – Which Is Better For Online Retail Stores
There is little dispute on the fact that today people are looking at mobile phones more than ever when it comes to, making online purchases. In the last couple of years, e-commerce has come a long way, and the credit goes largely to the growth of the web and mobile apps which are making it possible for customers to make purchases without spending much time in visiting physical stores to find the products they are looking for.
The trend of online shopping is not only limited to a handful of developed countries like the US, the UK, France, Germany, and Italy, etc., as most of the people would think, but it has gone completely global. According to a survey, which was carried out back in 2015, the highest percentage of online shoppers come from China – which is 75% of the country’s internet users) followed by Germany -with 72% of its internet users. In addition to that, the list includes South Korea (with 72% of its internet users) and India – wherein 71% of the county’s internet users prefer online shopping.
A lot of changes have some since 2015 when people were buying the products of their choice by visiting the website of an e-commerce store. If you check out the surveys conducted by the market research firms, you will get to know that the sales of smartphones have gone high in the last couple of years which has played a tremendous role in bringing innovations in the way people shop. The term called M-commerce which stands for mobile commerce have now become an imperative part of e-commerce. M-commerce is nothing but mobile commerce which means people are now using mobile phones to make online purchases and this trend is being adopted by the individuals with each passing day.
M-commerce is more convenient for customers when compared to using any other device to buy online products and services. Since customers always have their smartphones with them, it becomes easier for them to carry out online shopping from anywhere in the world at any point of time.
Mobile Apps Vs. Website – Here’s What Is More Useful For Retail Stores
E-Commerce Apps Are Becoming More Popular Among Customers
With the passage of time customers have started switching to e-commerce apps because they come with attractive features. The competition is so high that it sometimes become impossible to imagine what could be the next big trend in e-commerce. However, as far as the present situation is concerned M-commerce is all that people are looking at desperately because they can easily download an e-commerce app in their smartphones and get started with the online shopping.
Apps Are A Better Way To Communicate With Customers
When compared to websites e-commerce apps are believed to be more helpful for the retail owners for communicating with their customers directly. The app includes all the information about the company and customers can check it as per their convenience. However, when it comes to e-commerce websites, customers cannot get the latest information about the products and services until and unless they visit it.
Retailers Can Easily Send Push Notifications To Customers Through Apps
E-commerce apps are really very useful for the customers as well as the retailers in several ways, for example, retailers can try to increase the sales of their products and services by sending push notifications to customers to talk about the new product launch, sales and discounts, etc. If in a customer likes a certain deal he/she will surely go ahead and buy the product and service in question.
However, even though the sales of mobile phones are going up on a daily basis, it won’t be fair to come to a conclusion so soon when it comes to suggesting which is better for retailers between apps and mobile responsive websites. Though it’s true that all the points mentioned above are entirely correct as far as M-commerce is concerned, that does not mean e-commerce sites will wane away with the passage of time. Web designers and developers are also coming with unique technologies from time to time which is accountable for providing a seamless customer experience.
If customers are searching for a particular type of product responsive e-commerce websites can easily help them with the same. In other words, the trend of the mobile web is also growing at a fast pace because mobile-responsive websites prove to be more convenient for customers to find the product of their choice.
Well if you talk about the figures generated by the Pairs-based firm called Criteo which analyses countless transactions to determine the m-commerce trends, 9 out of 10 people keep their cell phones close to them round the clock, and it has an enormous impact on how products and services are searched, viewed and purchased by them.
Author Bio:
Nancy Ross is an ardent writer who loves expressing her views on technology through her interesting and highly enriching posts. Nancy also writes fascinating articles on internet marketing and mobile apps development as she enjoys researching regarding new age web technology and latest mobile technology trends.
