Top 3 Webinar Platforms for Your Business
Webinars have become a great marketing tool for businesses. They have been successfully used for B2B marketing strategies to reach prospective clients covering a wider geographical area and to enable them to follow-up and close leads faster. What makes this possible is the use of feature-rich platforms where personal interaction with audiences can be made remotely through the Internet.
Small businesses can also benefit from webinar marketing. If you own a small business, you can use webinars to establish yourself as the knowledgeable expert whom customers may frequently visit for important information or help on your line of products or services. Consider webinars as opportunities to personally present your business to a large, though remotely located, the audience can interact with you so you can make follow-ups.
You may also release, make available, and schedule a number of different webinars through a webinar platform to reach different niches of your market. For example, a food business that manufactures ingredients may present a series of webinars demonstrating the many uses for their products, and during the webinar, the audience may be requested to participate in an interactive poll or survey.
In this article, we will run you through several webinar platforms currently available in the market today. We shall go over the features of each to help you come up with winning marketing ideas that will best fit your products or services using a webinar platform.
The EverWebinar platform is a feature-rich automated webinar platform that helps you gather email addresses of the audience who attended your webinar for future marketing and lead follow-up purposes. It integrates smoothly with e-mail marketing platforms such as MailChimp, GetResponse, and ActiveCampaign, among others. It can be used in conjunction with lead generating applications like Leadformy.
With EverWebinar, you can automatically schedule your presentation to run several times a day. You may also opt to block presentations at nighttime and holidays so your webinars will seem delivered live from your site. Your webinar is like an evergreen that can be reused for an unlimited number of times.
EverWebinar automatically detects the time zones of your audience so the time and date blocks will apply regardless of the location of your remote audience. Or you may opt not to use the blocking feature and make your webinar available on scheduled times across the globe throughout the day.
Scheduling the webinar to start at a specific time increases the engagement of the prospective audience who visit your site. This is made possible with the Just-In-Time feature of EverWebinar. The visitor is informed that the webinar is about to start (using a count-down timer) and he is encouraged to sign up on the spot before it begins. The Just-In-Time feature, which instrumental in getting visitors to sign up, is not available in other webinar platforms.
Analytics on the performance of your webinar is gathered by EverWebinar and provide insights into your marketing campaign through your webinars. A comprehensive user training for creating webinars and for using EverWebinar is included in the package.
Webinarjam is a sister company of EverWebinar. This time the focus is on streaming live webinars like the traditional screening of live events. It features live streaming to your VIP account in Facebook Live, or to your YouTube Live channel, or to the JamCast broadcaster provided by WebinarJam itself. The three choices for streaming are selectable through the presenter’s user interface.
The live webinars may be automatically recorded using WebinarJam. Facebook Live and YouTube Live also have capabilities to record the live webinar and store it in your account or channel. The WebinarJam presentation may also include pre recorded videos, slides (Powerpoint, Keynote, or PDF), and images. Presenters may switch from one media to the next in just a click. What it lacks is the automation of show presentations provided by EverWebinar.
Passwords are required to enter a WebinarJam room. This may be sent through the viewer’s e-mail address. Analytics that collect reports on the performance of your live webinar is also provided in WebinarJam.
Various viewer engagement modes are included in the WebinarJam package. There is a live chat that can be moderated, or even made private. There is an interactive whiteboard, and further viewer engagement may be obtained through polls.
If your business requires live streaming presentations as well as automatic recording, WebinarJam is for you, considering its price which is very competitive.
Demio is a worthy contender for WebinarJam and EverWebinar. It has a nice and sleek look that is deserving of a professional marketing tool. Your business will look pleasing with Demio.
With its capability to record and replay, it is like WebinarJam and EverWebinar combined. It calls its brand of automatic re-screening as “Like Live Replays” which delivers only a bit less than EverWebinar’s “Just-In-Time.” You can offer to visitors on-demand presentations of automatically prerecorded high-definition webinars, which can also be posted in your YouTube channel or Facebook account.
There is also a “Stay Registered” feature where viewers may register for a series of webinars that are already available or for similar webinars that may be broadcast in the future.
It can be easily integrated with your other marketing applications like email marketing and leads follow-up. What makes Demio different is its penchant for simplicity and it delivers a no-frills application.
Demio does not lack features for viewer interaction. The live chat interaction may be made public or done in private. If you like simplicity in doing things, while maintaining that sleek look on your page, Demio is for you.
What’s The Next Step?
The webinar platforms listed in this article are in no way complete and comprehensive. We barely scratched the surface of what webinars can do for your business. We only listed some platforms, and there are many out there. Your needs may be simple, or you may want some specialized features to carry out your marketing campaign,
Now that you have some ideas lighting up in your brain, try them out. There are free trials to help you take the first steps in perfecting your marketing strategies.