Why Your Website Fails to Appear in Good Search Engine Ranking
From the website point of view, SEO is known as the most important marketing strategy. Its reason is that SEO is helpful for the developers to increase organic traffic on their website and to boost up the quality of the website. There are lots of benefits of SEO for a website like it targets the right audience, it can promote your website 24/7, it is a cost-effective strategy to increase the traffic of your website, it is also helpful to bring quality traffic on your website and it is also helpful to build trust of the audience members. Here, we will discuss why your website fails to appear in good search engine ranking.
Lost Links:
Quality links play a vital role in the SEO of a website. If the web page of your website is linked with lots of top quality websites, the chances to get higher ranking in Google will be increased. After getting the higher ranking in the Google due to these quality links, if you have lost these links, your website will also fail to appear in good search engine ranking. Therefore, if your website is losing its ranking, you should try to track the links of your website.
Broken Redirects:
If you are migrating your website to a new server or you are doing any kind of structural change in your website without taking care of 301 redirect plan, there is also a possibility that your website will lose its ranking. A 301 redirect plan is helpful to you to tell the search engines about the basic changing in your website. This will tell the search engines that you have moved a particular page or entire website to a new server. If you have implemented 301 redirect plans properly, you will not lose your search engine ranking.
Algorithm Changes:
It is a fact that the algorithms of Google are changes on a constant basis. These changes in the algorithms are helpful for Google to show the best results to the visitors. If you are not taking care of these changes in Google algorithms, your website will also lose ranking. Therefore, you should try to take care of these changes in Google algorithms and try to maintain your website by following the guidelines and requirements of Google algorithms.
Natural Changes in Google:
Sometimes, there is a possibility that Google makes some changes in its algorithms that are not relevant to the developers. As a result of these changes, there is also a possibility that you may also lose your search engine ranking. For example, if a specific keyword is getting more and more traffic, there is a possibility that Google will show new content on the first page and old content will be removed from the first page. As a result, you will also lose your ranking. Under such a situation, you can do nothing because your ranking has been lost due to natural changes in Google’s algorithms.
Page Speed:
The loading of content on your website is also a major factor that can become a cause of lose in your website ranking. If your website is taking too much time to load content, it will not only lose ranking of your website but it will also last bad impacts on the user experience of the visitors. Its reason is that if your website is taking too much time in loading the pages, the bounce rate of your website will be increased. As a result, the ranking of your website will also be lost. In order to check the speed of your website, you can use Google’s page speed tool.
Bad Quality Link Penalties:
In order to increase the ranking of your website, you will have to create manual links for your website. If you are using risky, spammy and outdated links for your website, it means that you are following outdated link building strategies. As a result of these outdated link building strategies, there is also a possibility that Google will penalize to your website. Due to this penalty, there is also a possibility that your website will lose its ranking. Therefore, you should try to create the best quality links for your website. Moreover, your website can also lose its ranking due to CTR changes, recent website changes and redesigns, simple technical issues and internal navigation.
